Head of Digital Marketing – Website, SEO & Paid Ads (Health & Wellness Ecommerce)
London
Full-time
This listing is from Indeed
Job Summary
We're looking for a Head of Digital Marketing to take full ownership of Benjamin Button's digital growth engine, our website, SEO, and Google/Meta paid ads. This is a senior, hands\-on role for someone who wants to own the whole growth stack rather than execute a slice of it: you'll make changes to the site, drive organic search performance, and control paid media strategy and spend. We're a fast\-growing UK health and wellness brand, best known for our premium liquid collagen drinks, and this role reports directly to the founder with real budget and real ownership from day one.
Responsibilities
- Own and continuously improve our Shopify site: landing pages, site structure, conversion rate optimisation, and A/B testing
- Control our SEO strategy and execution to grow organic traffic and rankings
- Control our Google Ads and Meta Ads strategy and spend, working directly with our Meta ads agency
- Identify and implement growth opportunities across paid, organic, and site experience
- Explore and implement AI automations and API connections to improve marketing efficiency
- Keep light oversight on email/Klaviyo as a growth channel
- Report on performance against revenue and profit targets
- Proven experience owning a Shopify (or similar ecommerce) site end to end
- Strong SEO experience, both technical and content\-led
- Hands\-on experience running Google Ads and Meta Ads, including agency management
- CRO/A\-B testing experience
- Comfortable working with AI tools/automations and API\-based integrations
- Deadline\-driven, highly organised, gets\-things\-done operator
- Data\-literate, comfortable reading performance data and acting on it
- Base salary: £40,000
- OTE: £50,000
- Based in our London office
Work Location: In person
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