GRADUATE CONTENT & DIGITAL MARKETING EXECUTIVE
GRADUATE CONTENT \& DIGITAL MARKETING EXECUTIVE
Full\-time \| Office\-basedLocation: North of England
Are you a creative, digitally obsessed graduate who lives and breathes TikTok, Instagram, YouTube, Pinterest and Facebook?
Do you understand why one video gets 50,000 views while another gets 500?
Can you turn an idea into a Reel, TikTok, YouTube Short, Pinterest Pin, blog article and social post?
Are you comfortable using AI, Canva and digital marketing tools to produce content quickly?
If so, we want to hear from you.
We are developing Clever Bride Sorted, a new UK wedding\-planning media and content brand designed to become the go\-to online destination for brides who want to plan their wedding more simply, intelligently and affordably.
We are looking for an ambitious graduate to take responsibility for building this audience from the ground up.
This is not a traditional graduate marketing role.
You will not spend your days writing reports or making spreadsheets for somebody else.
You will be creating content, appearing on social media, managing our digital channels, analysing performance, improving what we do and helping build a completely new brand.
ABOUT CLEVER BRIDE SORTED
Clever Bride Sorted is built around one simple idea:
Making wedding planning simpler, smarter and less stressful.
We want to become the trusted online resource that brides turn to when they think:
“I don’t know what I need to do next.”
Our content will cover:
· Wedding planning
· Wedding budgets
· Wedding venues
· Wedding suppliers
· Wedding dresses
· Bridal fashion
· Beauty
· Wedding trends
· Planning checklists
· Money\-saving ideas
· Wedding mistakes
· Honeymoons
· Real weddings
· Practical advice and inspiration
The long\-term objective is to build a substantial organic audience, website traffic and email database and ultimately create a valuable commercial digital platform.
THE ROLE
As our Graduate Content \& Digital Marketing Executive, you will be responsible for the day\-to\-day creation, management and growth of Clever Bride Sorted across:
Instagram
Facebook
TikTok
YouTube
Pinterest
Website / SEO
Email marketing
You will also use AI and digital marketing technology to make the operation as efficient as possible.
You will work closely with management to develop the overall strategy, but you will have significant responsibility for actually making it happen.
YOUR MAIN RESPONSIBILITIES1\. SOCIAL MEDIA CONTENT CREATION
You will create and publish regular content across all our major social platforms.
This will include:
· Instagram Reels
· Instagram carousels
· Instagram Stories
· Facebook posts and Reels
· TikTok videos
· YouTube Shorts
· YouTube long\-form videos
· Pinterest Pins
· Community posts
· Polls and engagement content
You will be expected to understand that each platform is different.
We do not want somebody simply posting the same piece of content everywhere.
You will learn how to adapt the same core idea for different audiences and platforms.
2\. SHORT\-FORM VIDEO
Short\-form video will be one of the most important parts of this role.
You will:
· Research content ideas
· Write hooks
· Write scripts
· Film short videos
· Edit videos
· Add captions/subtitles
· Create different openings and hooks
· Repurpose successful videos
· Test different formats
· Monitor watch time and retention
· Identify why some videos outperform others
You should understand the importance of the first three seconds of a video.
For example, we don’t want:
“Hi guys, welcome back to Clever Bride Sorted…”
We want:
“Just got engaged? DON’T book anything until you’ve done these 10 things.”
3\. CONTENT REPURPOSING
One of the key skills you will develop is turning one good idea into multiple pieces of content.
For example:
One wedding\-planning subject could become:
· Instagram Reel
· TikTok
· Facebook Reel
· YouTube Short
· YouTube video
· Instagram carousel
· Pinterest Pins
· Website article
· Story poll
This allows us to produce a large amount of content efficiently without constantly reinventing the wheel.
4\. CANVA
You will use Canva to create:
· Instagram carousels
· Pinterest graphics
· Social media graphics
· Checklists
· Lead magnets
· YouTube thumbnails
· Story graphics
· Promotional material
You will work from a small number of professionally designed master templates and adapt them to different subjects.
We are looking for somebody with a good visual eye, not necessarily a qualified graphic designer.
5\. AI \& CHATGPT
AI will be a major part of the role.
You will use ChatGPT to help with:
· Content ideas
· Research
· Scripts
· Hooks
· Captions
· Blog articles
· SEO content
· Pinterest descriptions
· YouTube scripts
· Content repurposing
· Competitor analysis
· Content planning
· Performance analysis
However, we do not want somebody who simply asks AI to produce everything and copies the answer.
You will need to understand how to give AI good instructions, fact\-check its output and improve the content yourself.
The successful candidate will become extremely proficient at using AI as a marketing tool.
6\. SEO \& WEBSITE CONTENT
You will also help build organic Google traffic.
Working with our SEO strategy, you will:
· Research keywords
· Identify questions brides are searching for
· Research competitors
· Create SEO content briefs
· Produce website articles
· Optimise page titles
· Write meta descriptions
· Structure articles using headings
· Create internal links
· Monitor Google Search Console
· Monitor keyword rankings
· Identify opportunities for new content
You do not need to be an SEO expert when you join us.
You do need to be interested in learning it.
7\. PINTEREST
Pinterest will be treated as a search and website traffic platform, not simply another social network.
You will:
· Create Pinterest graphics
· Research keywords
· Write searchable titles
· Write descriptions
· Link Pins to relevant website content
· Test different creative approaches
· Monitor clicks and engagement
· Repurpose successful website content into multiple Pins
8\. YOUTUBE
You will help develop the Clever Bride Sorted YouTube channel.
This will include:
· YouTube Shorts
· Longer educational videos
· Video titles
· Descriptions
· Thumbnails
· Scripts
· Repurposing existing content
· Monitoring views and watch time
· Identifying subjects worth developing into longer videos
9\. METRICOOL \& SOCIAL MEDIA MANAGEMENT
You will use Metricool as our central social\-media management and analytics platform.
You will:
· Schedule content
· Manage the publishing calendar
· Monitor performance
· Review analytics
· Track engagement
· Compare platforms
· Identify winning content
· Produce weekly reports
· Recommend what we should create more of
· Recommend what we should stop doing
The objective is not simply:
“Did we post today?”
It is:
“What did we learn today that will make tomorrow’s content better?”
10\. SEMRUSH \& SEO RESEARCH
You will use Semrush to help identify:
· What brides are searching for
· Search volumes
· Keyword opportunities
· Competitor rankings
· Content gaps
· Search trends
· Website SEO problems
· Opportunities to increase organic traffic
Again, you don’t need to arrive as an expert.
We expect you to learn.
11\. EMAIL MARKETING \& LEAD GENERATION
We want to build an owned audience rather than depend entirely on social\-media algorithms.
You will help create:
· Wedding planning checklists
· Budget planners
· Bridal shopping guides
· Supplier checklists
· Downloadable guides
· Email sign\-up campaigns
· Welcome emails
· Regular email content
The objective is to turn:
Social\-media visitor → Website visitor → Email subscriber → Loyal audience member → Customer
12\. COMMUNITY MANAGEMENT
You will monitor and respond to:
· Comments
· Questions
· Direct messages
· Facebook discussions
· Instagram interactions
· TikTok comments
· YouTube comments
You will identify recurring questions and use them to generate new content.
For example:
If 20 brides ask:
“When should I start looking for my wedding dress?”
that isn’t simply 20 questions to answer.
It is a content opportunity.
13\. CONTENT \& COMPETITOR RESEARCH
Every week you will research:
· Wedding trends
· Competitor content
· Viral formats
· Popular wedding questions
· Search trends
· Social\-media trends
· New content opportunities
· Successful creators
· Bridal brands
· Wedding suppliers
· Emerging topics
We want to know:
What are brides talking about right now?
14\. ANALYTICS \& PERFORMANCE
You will be expected to become comfortable with numbers.
You will monitor:
· Views
· Reach
· Watch time
· Engagement
· Shares
· Saves
· Comments
· Profile visits
· Website clicks
· Email sign\-ups
· SEO traffic
· Keyword rankings
· Enquiries
· Ultimately, sales
We are particularly interested in content that generates:
attention → engagement → website traffic → leads → customers
THE TOOLS YOU WILL USE
You will become proficient in:
ChatGPT — AI, content and research
Canva — graphic design and content production
Metricool — social scheduling and analytics
Semrush — SEO and competitor research
Google Search Console — organic search performance
Shopify — website and ecommerce platform
You may also use other AI and content\-production tools as the business develops.
WHAT WE ARE LOOKING FOREssential
We are looking for someone who is:
· A recent graduate or early\-career marketer
· Highly confident using social media
· Naturally creative
· A strong communicator
· Comfortable writing
· Comfortable appearing on camera or willing to learn
· Highly organised
· Commercially aware
· Curious
· Proactive
· Analytica
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