Go-to-Market Manager

Let’s shape the future of finance \- together

At Isabel, we believe that real innovation happens when people and ideas connect

That’s why we’re building more than technology, we’re building an ecosystem.

One where every voice counts, and where your work can truly make a difference.

We’re looking for curious minds and collaborative builders. People who believe success means growing together, learning from each other, and challenging the status quo.

If that sounds like you, keep reading.

What you’ll do

The Go\-To\-Market (GTM) Manager is responsible for translating product and portfolio strategy into clear, scalable, and commercially successful market execution. The role operates at the intersection of Sales, Marketing, Product, and Customer Success, ensuring that solutions are properly positioned, launched, enabled, and adopted across target customer segments.

Part of the Business Development team, The GTM Manager defines and orchestrates end\-to\-end go\-to\-market strategies to ensure the organization sells the right solutions, to the right customers, with the right value proposition, supported by aligned processes and tools. He/she takes ownership of the end\-to\-end customer journey and customer experience.

Key Responsibilities

• Define, own, and continuously optimize end\-to\-end go\-to\-market strategies for products, services, and features across relevant markets and customer segments.


• Segment markets and define Ideal Customer Profiles (ICPs), buyer personas, customer journeys, and value propositions aligned with strategic objectives.


• Lead the planning of go\-to\-market initiatives, including product launches, market entries, and commercial pilots.


• Ensure sales readiness by developing and maintaining clear messaging, pitch materials, use cases, value stories, competitive positioning, and pricing guidance.


• Act as a central alignment point between Sales, Marketing, Product, Customer Success, and other stakeholders to ensure coherent market execution.


• Drive adoption and commercial performance by optimizing conversion rates and activation.


• Collaborate with Product teams to translate customer and market insights into roadmap input.


• Monitor market performance, customer feedback, and competitive developments to identify opportunities for improvement and growth.


• Track GTM\-related KPIs and success metrics, translating data into actionable insights and recommendations.


• Support continuous improvement of go\-to\-market processes, tools, and ways of working.

• Bachelor’s degree or equivalent in Business, Marketing, Strategy, or a related field.


• Minimum of 5–10 years of experience in go\-to\-market, product marketing, commercial strategy, consulting, or a related role.


• Proven experience in defining and executing go\-to\-market strategies in B2B environments, preferably within SaaS, fintech, payments, or API\-driven ecosystems.


• Strong capability to translate complex products and services into clear, compelling, and customer\-centric value propositions.


• Fluent in Dutch, French and English


• Demonstrated success in product launches, market expansions, or commercial scaling initiatives.


• Solid understanding of customer journeys, pricing and packaging models, and revenue growth levers.


• Excellent stakeholder management skills, with the ability to work cross\-functionally and influence without formal authority.


• Strong analytical skills with a data\-driven mindset and focus on measurable commercial impact.


• Excellent communication and presentation skills in a multicultural and cross\-functional environm

At Isabel, we offer more than a job, we offer a place to grow, contribute, and thrive.

• A human\-sized Belgian company (250 people) where your ideas and impact matter


• 50% hybrid work, flexible hours, and autonomy to manage your time


• Coaching, training, and tailored development paths for every career stage


• A flat, collaborative structure with real ownership and cross\-functional work


• Competitive rewards: Flex Income Plan, annual bonus, insurance, meal vouchers


• A strong engagement culture and inclusive mindset


• Easy mobility options: our MOBI strategy supports flexible, low\-footprint commuting, whether by bike, public transport, or electric car


• Professional gatherings that encourage collaboration and networking, as well as fun and purposeful activities led by our BeFun team


• A certified Top Employer with 30 years of tech leadership and ambition

Your voice, your vision, and your impact all have a place here.

Let’s shape smarter solutions and a stronger digital economy. Together.

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