Global Digital Channels Manager

Company Description *We are SGS – the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,500 employees operate a network of 2,500 offices and laboratories, working together to enable a better, safer and more interconnected world.*

Our brand promise – *when you need to be sure* – underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and a portfolio of trusted specialized brands, including Applied Technical Services, Brightsight, Bluesign and Nutrasource.

Job Description

This role serves as a strategic bridge between our online audiences and the brand, shaping how our story is told across global digital channels. The Global Digital Channels Manager will lead the day\-to\-day management of the Group’s corporate digital channels with a strong focus on positioning the company as thought leader in the industry, deepening audience engagement, and increasing the company’s lead generation pipeline from social media campaigns.

You will:

• Manage the Group and executive social media channels and SGS.com homepage, providing an editorial calendar that delivers fresh, useful and compelling content for target audiences


• Create and produce engaging short\-form video content (reels, executive videos, interviews and other platform\-native formats)


• Lead and implement content strategy that supports our brand positioning and business objectives, working closely with other content specialists


• Create and optimize compelling digital campaigns


• Coordinate publishing of cross\-channel corporate campaigns


• Guide and support the Digital Engagement team on community management


• Oversee social media complaints on Group social media channels


• Stay up\-to\-date with new and interesting content formats and pilot them, communicating suggested content and updates to appropriate departments


• Educate internal stakeholders on best practices for social media management and digital campaigns

Qualifications:

• 5\+ years developing and executing strategies that engage communities, particularly for B2B environments, on channels including LinkedIn, Facebook, Instagram, Threads, TikTok, X and YouTube


• Exceptional English writing and editing skills, with a strong ability to craft compelling narratives and translate complex topics into engaging, audience\-focused storytelling


• Proven experience creating, editing and producing short\-form social media video content


• Strong understanding of emerging social media trends, formats and platforms, with hands\-on experience testing and optimizing new content approaches


• Demonstrated experience developing high\-impact content for different audiences and formats, including articles, videos, live streams, interviews and multimedia campaigns


• Active daily engagement with social media and digital culture, with a strong instinct for online communities and audience behaviors


• Experience working in international and matrixed organizations


• Native\-level English proficiency, additional languages are a plus

Additional Information:

• Some international travel required

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