Freelance Social Media Specialist – Aesthetics Industry
About Us
We are a New and growing aesthetics clinic looking for a creative, reliable and results\-driven \*\*Freelance Social Media Specialist\*\* to manage our online presence and help generate real client enquiries.
The ideal person must have experience or strong knowledge of the \*\*aesthetics industry\*\* and understand how to market aesthetics clinics professionally, ethically and effectively.
\#\#\# The Role
This role is not just about posting content. We are looking for someone who can create a clear social media strategy, improve engagement and help bring in \*\*proven results, quality leads and genuine client enquiries\*\* for the clinic.
You will be responsible for creating content, managing campaigns and helping turn social media activity into booked consultations and treatments.
This is a freelance role requiring approximately \*\*20–25 hours per week\*\*, with pay starting from \*\*£1,000 per month\*\*, depending on experience and results.
\#\#\# Key Responsibilities
\* Manage and grow our social media presence across Instagram, Facebook, TikTok and other relevant platforms
\* Create a results\-focused social media strategy for the clinic
\* Plan, create and schedule posts, reels, stories and campaigns
\* Develop content ideas around aesthetic treatments, skincare, clinic results and promotions
\* Create content designed to generate enquiries, leads and consultation bookings
\* Visit the clinic when required to capture photos and videos
\* Edit reels, videos and visual content
\* Write strong captions and calls to action that encourage enquiries
\* Support treatment launches, offers, events and seasonal campaigns
\* Monitor messages, comments and enquiries professionally
\* Track leads, engagement, reach and campaign performance
\* Provide regular reports showing results, growth and lead generation
\* Suggest improvements to increase enquiries and bookings
\* Stay up to date with social media trends and aesthetics industry marketing standards
\#\#\# Requirements
\* Proven experience managing social media accounts
\* Knowledge of the aesthetics industry is essential
\* Experience generating real leads, enquiries or bookings through social media
\* Understanding of aesthetics clinics, treatments and client expectations
\* Ability to create content that is both visually strong and commercially effective
\* Experience creating reels, TikToks and engaging visual content
\* Confident using Canva, CapCut, Instagram, TikTok and scheduling tools
\* Strong copywriting and communication skills
\* Able to provide examples of previous results, campaigns or successful social media growth
\* Creative, organised and able to work independently
\* Professional understanding of patient confidentiality and clinic standards
\* Able to work on a freelance/self\-employed basis
\#\#\# Desirable
\* Previous experience working with an aesthetics clinic, beauty clinic, skincare brand or medical aesthetics business
\* Knowledge of treatments such as anti\-wrinkle injections, dermal fillers, skin boosters, facials, laser, body contouring or advanced skincare
\* Experience with paid social media advertising and lead generation campaigns
\* Basic photography/videography skills
\* Experience using Meta Ads Manager
\#\#\# How to Apply
Please apply with your CV, freelance rates, availability and examples of social media pages, campaigns or content you have created.
Applicants should also include examples of \*\*results they have achieved\*\*, such as leads generated, enquiry growth, campaign performance, booking increases or social media growth.
\*\*Experience in or strong knowledge of aesthetics clinics is essential for this role. Proven ability to generate real leads and enquiries is highly desirable.\*\*
Pay: From £1,000\.00 per hour
Application question(s):
- Do you have proven experience managing social media accounts for aesthetics clinic \- this is essential
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