Ecommerce Growth Manager

Ecommerce Growth Marketing Manager

About Us

We are GoArmy — a family\-owned outdoor and military clothing company specialising in quality used military clothing and gear.

Our business is built around authentic outdoor products, practical clothing, and strong customer relationships. We are now entering an exciting growth phase as we expand the brand and prepare to launch our own clothing range in the coming year.

Website: goarmy.co.uk

We are looking for an experienced Ecommerce Growth Marketing Manager to help scale the business through paid advertising, email marketing, SEO, and website optimisation.

This is a hands\-on role for someone who understands ecommerce growth from end to end and can actively help drive revenue, improve the customer journey, and grow the brand online.

Role Overview

You will be responsible for managing and improving our:

• Google Ads


• Meta (Facebook \& Instagram) Ads


• Klaviyo email marketing


• Shopify website


• SEO strategy


• Website merchandising and optimisation during launches, promotions, and seasonal campaigns

We are looking for someone proactive, commercially minded, data\-driven, and genuinely passionate about ecommerce growth.

ResponsibilitiesPaid Advertising

• Manage and optimise Google Ads campaigns


• Manage Meta (Facebook \& Instagram) advertising campaigns


• Scale profitable campaigns while maintaining ROAS targets


• Test creatives, audiences, campaign structures, and offers


• Manage retargeting and customer acquisition strategies


• Monitor and improve key metrics including ROAS, CPA, CAC, CTR, and MER

Shopify Website Management

• Manage and optimise our Shopify store


• Improve product pages, collection pages, and conversion rates


• Optimise the website during sales, promotions, product launches, and seasonal campaigns


• Ensure the website experience is clean, fast, and conversion\-focused


• Recommend and implement UX and CRO improvements

Klaviyo \& Retention Marketing

• Manage Klaviyo flows and campaigns


• Build and improve:


• Welcome flows


• Abandoned cart flows


• Browse abandonment flows


• Post\-purchase flows


• Win\-back campaigns


• Increase customer retention and email revenue


• Create engaging promotional email campaigns

SEO

• Improve website SEO performance


• Optimise product pages, collections, and site structure


• Conduct keyword research and implement SEO improvements


• Grow organic traffic and search visibility

AI \& Modern Ecommerce Tools

• Use AI tools effectively to improve marketing performance, workflows, content creation, customer experience, and efficiency


• Stay up to date with emerging AI capabilities and ecommerce marketing trends


• Recommend and implement new tools, automations, and systems where beneficial

Analytics \& Reporting

• Track and report on marketing and ecommerce performance


• Use Shopify, GA4, Meta Ads Manager, Google Ads, and Klaviyo analytics


• Identify opportunities for growth and optimisation


• Make data\-driven recommendations

Requirements

• Proven experience working with ecommerce brands


• Strong previous experience with:


• Google Ads


• Meta Ads


• Klaviyo


• Shopify


• SEO


• Must have hands\-on Shopify experience


• Strong understanding of ecommerce conversion optimisation


• Competent and confident using AI tools within ecommerce and digital marketing


• Up to date with current ecommerce, marketing, and AI trends


• Strong communication and organisational skills


• Ability to work independently and take ownership

Ideal Candidate

We are looking for someone who:

• Has real ecommerce experience and can demonstrate results


• Understands both acquisition and retention marketing


• Thinks commercially and strategically


• Is proactive and solution\-oriented


• Understands the outdoor, workwear, military, or lifestyle market


• Wants to grow with a long\-term brand

Pay: £30,000\.00\-£50,000\.00 per year

Benefits:

• Casual dress


• Company pension


• Employee discount


• Free parking


• On\-site parking

Work Location: In person

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