E-commerce Marketing Executive

The Role

This is an exciting opportunity for a commercially\-minded marketer who enjoys

creating content that engages customers and drives sales. You'll take ownership of

content creation across multiple channels, helping to improve our online visibility,

strengthen our brand voice and support our e\-commerce growth.

Key Responsibilities

*Content \& Copywriting*

• Create customer\-focused copy across product pages, category pages, blogs,


• buying guides, landing pages, email campaigns and promotional content.


• Work collaboratively with the wider team to develop, refine and maintain a distinctive brand tone of voice.


• Help shape how the brand communicates with customers across the website, email, social media and other marketing channels.


• Produce engaging, sales\-driven content that aligns with our brand guidelines ensuring accuracy, quality and consistency across all channels.


• Play a significant part in introducing video content to our site and socials.

*SEO \& Organic Growth*

• Work closely with our SEO consultant to deliver content strategies that support organic growth.


• Research keywords, search trends and customer intent to identify content opportunities.


• Create and optimise content based on SEO recommendations, performance insights and customer search intent to attract new customers and strengthen category authority.


• Monitor competitor activity and identify opportunities to improve rankings, traffic and visibility.


• Support new product launches with optimised content and merchandising updates.

Email \& Social Media

• Create content for email marketing campaigns, newsletters and customer communications.


• Develop engaging content for social media channels that supports brand awareness, engagement and website traffic.


• Assist with content planning and campaign calendars throughout the year.


• Help identify new content formats and opportunities to engage customers across digital channels.

*Analytics \& Reporting*

• Monitor content performance using Google Analytics, Search Console and other reporting tools.


• Report on key SEO and content metrics.


• Use performance data and customer insights to refine content strategies and identify future opportunities.

Skills \& Experience

Essential

• Experience within B2C e\-commerce.


• Excellent copywriting, editing and proofreading skills.


• Strong understanding of SEO principles and content optimisation.


• Ability to write for different audiences and stages of the customer journey.


• Commercial awareness and an understanding of how content contributes to e\-commerce performance.


• Experience creating email marketing campaigns and social media content.

Desirable

• Experience in interiors, home improvement or flooring sectors.


• Experience using CMS platforms.


• Knowledge of Google Analytics and Google Search Console.

Pay: £28,000\.00\-£32,000\.00 per year

Benefits:

• Casual dress


• Company events


• Company pension


• Employee discount


• Free parking


• On\-site parking


• Work from home

Work Location: Hybrid remote in Stockport SK1 3DX

This listing is from indeed. View original listing ↗