E-commerce Director

Accountabilities

• Lead the global e-commerce strategy, owning revenue growth, profitability objectives, and long-term digital business development initiatives.


• Develop and execute customer acquisition, retention, and loyalty programs designed to enhance customer lifetime value and strengthen brand engagement.


• Drive continuous improvements to the online customer experience through personalization, premium storytelling, merchandising optimization, and seamless omnichannel journeys.


• Oversee digital performance metrics including conversion rates, customer acquisition costs, average order value, and lifetime value, translating insights into actionable growth strategies.


• Manage CRM initiatives, including email and SMS marketing programs, customer segmentation, and post-purchase engagement campaigns.


• Coordinate and guide external agencies and contractors across paid media, content, influencer marketing, SEO, and other digital channels to maximize return on investment.


• Foster effective collaboration across internal teams and external partners, establishing clear performance expectations and ensuring timely, high-quality delivery.


• Ensure compliance with relevant industry regulations while adapting digital experiences to local market requirements, including language, payment preferences, and cultural considerations.

Requirements

• Minimum 5 years of experience in a senior e-commerce leadership role, ideally within luxury, premium, or high-end consumer brands.


• Demonstrated success in driving online revenue growth and managing complex digital commerce operations at an international level.


• Strong expertise in performance analytics, conversion rate optimization (CRO), customer segmentation, and data-driven decision-making.


• Proven ability to manage and evaluate the performance of agencies, contractors, and external service providers through KPI-based frameworks.


• Solid understanding of CRM strategies, customer lifecycle management, retention programs, and digital marketing channels.


• Excellent communication, organizational, and stakeholder management skills, with the ability to collaborate effectively across multiple teams and markets.


• Familiarity with regulated industries and compliance requirements is considered an advantage.


• Strategic mindset combined with strong execution capabilities and a passion for delivering exceptional customer experiences.

Benefits

• Competitive compensation package with performance-based incentives.


• Flexible remote working arrangement with occasional travel requirements.


• Opportunity to lead and shape the digital strategy of a rapidly expanding international business.


• Exposure to global markets and high-impact strategic initiatives.


• Collaborative, entrepreneurial, and innovation-focused work environment.


• Professional growth opportunities within a fast-scaling organization.

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