via indeed · 10 June 2026 ·3 days ago

E-Commerce Assistant

The Fold
London
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E

\-Commerce Assistant


A**

bout the role:

To support the E\-Commerce team in delivering commercial and customer experience objectives through the effective management, optimisation and merchandising of The Fold London website.

Areas of responsibility:

E\-Commerce \& Site Management

S* upport the execution of product launches, campaigns and trading activity in line with the E\-Commerce calendar and critical path.
M* aintain and update homepage content, landing pages, navigation, collection pages and site content to ensure accuracy and consistency.
I* mplement homepage, campaign and content updates using approved creative assets and internal briefs.
M* anage product setup and optimisation, including imagery, product information, sizing content, product recommendations and cross\-sell opportunities.
U* pload and maintain product imagery, campaign assets and digital content within E\-Commerce platforms.
C* onduct regular site audits to ensure content accuracy, product availability and optimal customer experience.
M* onitor site functionality and user journeys, identifying and escalating issues that may impact conversion or customer experience.
S* upport the management of site search, navigation and filtering to improve product discoverability.
A* ssist with content management and seasonal site refreshes to ensure the website remains visually engaging and aligned with brand standards.

V
isual Merchandising \& Trading

M* anage category merchandising and product ordering to support commercial objectives and maximise product visibility.
M* aintain category pages and collection structures in line with trading priorities and stock availability.
I* mplement visual merchandising strategies to optimise product presentation and improve conversion.
M* anage product badging and promotional messaging, including New In, Limited Edition, Bestseller and Selling Fast.
M* onitor stock levels, product performance and sell\-through rates, highlighting opportunities and risks.
S* upport weekly trading reviews with insights on product performance, category trends and customer behaviour.
A* ssist with seasonal launches, promotional events and sale activity across the website.
UX \& Customer Experience OptimisationS* upport ongoing UX improvements by reviewing customer journeys and identifying opportunities to enhance usability and conversion.
A* ssist with A/B testing and optimisation initiatives across landing pages, navigation and merchandising placements.
M* onitor website performance across desktop, tablet and mobile devices.
C* onduct regular QA testing to ensure a seamless customer experience across browsers and devices.
W* ork closely with internal teams to ensure content, functionality and customer journeys meet brand and commercial objectives.
P* rovide recommendations to improve product discovery, engagement and conversion rates.
E
\-Commerce Operations \& ReportingC* onduct daily, weekly and monthly site health checks, ensuring the website is functioning effectively.
M* onitor website performance using GA4 and E\-Commerce reporting tools.
M* aintain reporting documents covering trading performance, site performance and customer behaviour.
U* pdate weekly business reporting with key E\-Commerce metrics and trading insights.
S* upport testing and QA of website developments, launches and new functionality.
A* ssist with administrative tasks to support the smooth running of E\-Commerce operations.
C
ampaign \& Content SupportC* oordinate E\-Commerce assets and content requirements with internal creative teams.
S* upport campaign execution across the website, ensuring all content is launched accurately and on time.
A* ssist with content planning and implementation for seasonal campaigns, product launches and promotional events.
E* nsure all campaign content aligns with brand guidelines and commercial objectives.

About You:

Experience

P* revious experience in an E\-Commerce, online trading, site merchandising or E\-Commerce assistant role or a Graduate with an interest in E\-Commerce/digital marketing
F

  • amiliarity with Shopify, BigCommerce or similar E\-Commerce platforms is advantageous

Skills \& AttributesU* nderstanding of E\-Commerce operations and online customer journeys.
E* xcellent organisational skills and attention to detail.
C* ommercial awareness with an interest in online trading, customer behaviour and conversion optimisation.
C* onfident using Excel, Google Sheets, GA4 and reporting tools.
S* trong written and verbal communication skills.
P* roactive, collaborative and eager to learn.
I* nterest in fashion, luxury retail and E\-Commerce.

Benefits and Perks:

W

e believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:

3

  • 3 days holiday (25 days \+ bank holidays) \+ option to buy more!

P* ension scheme
S* alary sacrifice options (pension \& childcare)
F* inancial wellbeing platform to support your goals
£* 1,250 annual The Fold gift voucher
B* ike to work scheme to save on bikes \& equipment
E* mployee Assistance Programme (confidential wellbeing support when you need it)
E* ye care support
E* nhanced maternity pay
F* riends \& family discount – enjoy 50% off full retail price
M* onthly social events, plus summer \& Christmas parties
S* ummer Fridays for that early start to the weekend
F* ully stocked snack cupboards, fresh fruit, plus great coffee \& tea
Opportunities to give back through volunteering with our charity partner, Smart Works
  • W

hy The Fold:

A

  • brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in

O* pportunity to play a highly visible role in a growing premium fashion brand
D* irect exposure to the leadership team and key strategic initiatives
B* road and genuinely commercial remit with real influence on business performance
O* pportunity to help shape the next stage of international and operational growth
E* ntrepreneurial environment with high levels of ownership and autonomy
C* ollaborative culture with ambitious plans for the future
R* ecent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.

Diversity and Inclusion:

W

e promote a diverse and inclusive workplace which harnesses the benefits of the diversity of our team and strives to represent the communities in which we live and work. Our vision is to establish an environment that attracts individuals from a wide range of backgrounds and talents, empowering them to contribute their best and authentic selves. We welcome and encourage applications from those who share our commitment to fostering this inclusive and authentic work culture.

T

The market for this type of role

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