Director of Ecommerce

<p><strong>About the Role</strong></p>
<p>Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a The Director of Ecommerce to own Lola's web experience end to end: site roadmap, onsite merchandising and product discovery, search (SEO and GEO), and conversion performance. This role sets the ecommerce roadmap, drives profitable revenue growth through data-led testing and optimization, and partners with the VP, Growth on long-term strategy, forecasting and the digital P&amp;L.</p>
<p> </p>
<p><strong>Core Responsibilities</strong></p>
<p><strong>Site Strategy &amp; Roadmap</strong></p>
<ul>
<li>Own the end-to-end site strategy and roadmap across desktop and mobile web, with accountability for conversion rate, AOV, site revenue and page performance.</li>
<li>Drive ecommerce performance through funnel optimization, UX improvements and Shopify platform management.</li>
<li>Own the ecommerce side of new product launches: landing pages, pre-order flows, launch-day experience and post-launch optimization.</li>
<li>Own site stability, speed and uptime, with a documented peak-readiness plan ahead of every Q4.</li>
</ul>
<p><strong>Conversion &amp; Experimentation</strong></p>
<ul>
<li>Own conversion rate by setting and defending the bar for site experience and funnel performance.</li>
<li>Run onsite testing across desktop and mobile web, including A/B testing, personalization, navigation, landing pages and checkout, using customer insight and behavioral data.</li>
<li>Establish reporting frameworks for traffic health, acquisition quality, funnel performance and conversion, and translate the analytics into recommendations that move revenue.</li>
</ul>
<p><strong>Merchandising &amp; Product Discovery</strong></p>
<ul>
<li>Own onsite merchandising: collection logic, search relevance, bundling, cross-sell and gifting journeys, with seasonal and drop-led moments built in.</li>
<li>Build a discovery experience that scales with the assortment.</li>
<li>Identify and prioritize upsell, cross-sell and revenue expansion opportunities on site.</li>
</ul>
<p><strong>Search: SEO &amp; GEO</strong></p>
<ul>
<li>Own organic discoverability, including technical SEO, site architecture, category and content pages, and GEO (Generative Engine Optimization) as AI-led search becomes a real traffic source.</li>
<li>Defend branded search, where dupes and resellers currently harvest demand Lola has paid to create.</li>
</ul>
<p><strong>Cross-Functional Communication</strong></p>
<ul>
<li>Partner with Paid Media, Retention, Brand and Social on traffic quality, attribution and overall digital business health</li>
<li>Communicate site performance, launch results and recommendations to senior leadership.</li>
</ul>
<p><strong>Team &amp; Partners</strong></p>
<ul>
<li>Build, develop and manage the ecommerce team, setting a culture of accountability and continuous improvement.</li>
<li>Own agency, developer and vendor relationships end to end, including selection, scoping and performance management.</li>
</ul>
<p> </p>
<p><em>This role reports to the Vice President, Growth. Preference for candidates in New York City or Salt Lake City who can be hybrid 3 days per week in either of our offices. Also open to remote candidates in select states such as California and Texas.</em></p>
<p> </p>
<p><strong>Qualifications</strong></p>
<ul>
<li>10+ years of ecommerce experience with deep Shopify DTC expertise.</li>
<li>A real testing track record. You've moved conversion rate through disciplined testing grounded in data and customer insight.</li>
<li>AI fluency. Fluent in the modern DTC stack and have used AI to materially speed up your team's output.</li>
<li>Experience acting as the internal PM to engineers and designers, writing specs and scoping builds, not just managing agencies.</li>
<li>Effective collaboration across marketing, growth, engineering, design and ops, especially where ownership is shared.</li>
<li>Excellent prioritization instincts. Comfortable managing a broad scope with lean resources and making smart tradeoffs for maximum impact.</li>
</ul>
<p> </p>
<p><strong>What We Offer</strong></p>
<ul>
<li>Competitive base salary and annual bonus based on company and individual performance</li>
<li>21 days paid vacation + all federal holidays</li>
<li>Full health benefits (health, dental, vision, mental)</li>
<li>16 weeks paid birth parent leave; 8 weeks non-birth parent leave</li>
<li>55% off Lola Blankets for friends and family</li>
<li>Opportunities for career growth within Lola Blankets</li>
</ul>

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