via reed · 21 May 2026 ·16 days ago

Director of Asset Strategy

Reed
Central London Full-time GBP 150,000 – 190,000
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Director of Asset Strategy

Annual Salary: £150k - £190k plus £8k car allowance

Location: Greater London

Job Type: Full-time

Reed is pleased to be exclusively recruiting for the position of Director of Asset Strategy on behalf of a leading housing association. This senior role is crucial for leading the organisation's asset strategy, ensuring the property portfolio is optimised to deliver long-term financial resilience, regulatory compliance, and strategic outcomes for 2050.

Day-to-day of the role:

  • Develop and implement comprehensive asset management strategies, anticipating significant trends and addressing complex challenges.

  • Lead the optimisation of property evaluations, market trend analysis, growth opportunities identification, and risk management procedures.

  • Establish and communicate impactful data and analytics insights to support strategic decisions.

  • Manage risks and issues within the area of responsibility, developing solutions to mitigate risks and ensure successful strategy implementation.

  • Set and approve budgets that align with the organisation's long-term strategic goals.

  • Oversee long-term financial modelling for property portfolios, integrating these into corporate business planning and treasury frameworks.

  • Develop and maintain a comprehensive policy framework for asset management and ensure its effective implementation.

Required Skills & Qualifications:
  • Extensive senior leadership experience within asset management, strategic portfolio management, or property investment in a large, complex housing association or similar regulated environment.

  • Demonstrated ability to develop and deliver asset strategies at scale.

  • Expertise in portfolio appraisal methodologies including NPV, IRR, and risk-adjusted modelling.

  • Experience leading asset responses to evolving legislation and regulation, including building safety and sustainability requirements.

  • Proven track record in strategic disposals, stock transfer programmes, and major data transformation programmes.

  • Strong commercial acumen with a deep understanding of housing markets, valuation principles, and treasury impacts.

  • Exceptional leadership skills with experience in building high-performing teams and fostering cross-functional collaboration.

Benefits:
  • Competitive salary package including a car allowance.

  • Opportunity to lead and shape critical strategic initiatives within a major housing association.

  • Engage in high-level strategic decision-making with direct impact on the organisation and community.

  • Dynamic work environment that encourages professional growth and development.

To apply for the Director of Asset Strategy position, please submit your CV and cover letter detailing your relevant experience and why you are interested in this role.

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