Director, Influencer & Creator Strategy

<p><strong>Director, Influencer &amp; Creator Strategy</strong></p>
<p>We are seeking a Director, Influencer &amp; Creator Strategy to support and help lead influencer and creator work across 5W’s growing agency.</p>
<p>This role is ideal for an experienced influencer marketer who is ready to take on a meaningful leadership role—independently leading client workstreams and programs while partnering with senior Influencer, Digital, and PR leadership on broader strategy and agency initiatives.</p>
<p>The Director will play a key role in bringing influencer and creator strategies to life, overseeing programs from planning through execution and measurement, and helping ensure consistently strong work across clients. They will serve as a trusted partner to account teams and clients, manage and mentor junior team members, and contribute to the continued growth and evolution of 5W’s influencer and creator capabilities.</p>
<p><strong>Here’s what you’ll be doing:</strong></p>
<p><strong>Influencer &amp; Creator Strategy</strong></p>
<ul>
<li>Independently lead assigned influencer and creator workstreams, developing strategies and recommendations aligned with client objectives</li>
<li>Translate client briefs, audience insights, cultural trends, and platform behaviors into thoughtful creator strategies and program approaches</li>
<li>Partner with senior Influencer, Digital, and PR leadership on the development of integrated influencer and creator programs</li>
<li>Help apply and evolve agency frameworks, processes, playbooks, and best practices across client work</li>
<li>Bring forward emerging creator trends, platforms, partnership models, and opportunities that can strengthen client programs</li>
<li>Collaborate with PR, social, paid media, creative, and other teams to ensure influencer is effectively integrated into broader communications programs</li>
</ul>
<p><strong>Client &amp; Program Leadership</strong></p>
<ul>
<li>Serve as a day-to-day lead for assigned influencer and creator programs, building strong relationships with clients and internal account teams</li>
<li>Lead client conversations, presentations, and recommendations related to influencer strategy and program execution</li>
<li>Oversee programs from planning and creator identification through outreach, negotiation, content development, activation, and reporting</li>
<li>Provide strategic guidance and solutions throughout the lifecycle of a program, escalating to senior leadership when appropriate</li>
<li>Ensure work is strategically sound, creatively strong, and aligned with client objectives and expectations</li>
<li>Use program performance and insights to identify opportunities for optimization and inform future recommendations</li>
</ul>
<p><strong>Team &amp; Cross-Functional Collaboration</strong></p>
<ul>
<li>Manage and mentor junior and mid-level team members, providing clear direction, feedback, and support</li>
<li>Delegate effectively while maintaining accountability for the quality and timely delivery of assigned workstreams</li>
<li>Support the development of team members across creator relations, program management, strategy, measurement, and client service</li>
<li>Act as a knowledgeable resource for PR account teams, helping them navigate influencer and creator opportunities and program needs</li>
<li>Contribute to a collaborative, solutions-oriented team culture</li>
</ul>
<p><strong>Operational Excellence</strong></p>
<ul>
<li>Oversee the day-to-day management of assigned programs, ensuring work is delivered on time, within budget, and in alignment with agency standards</li>
<li>Maintain strong oversight of program details, timelines, deliverables, creator relationships, and internal workflows</li>
<li>Help ensure consistent use of agency processes, tools, and measurement approaches across assigned accounts</li>
<li>Proactively identify challenges and solve problems, bringing in senior leadership when additional guidance or escalation is needed</li>
<li>Stay current on industry shifts, platform updates, creator trends, and evolving best practices</li>
</ul>
<p><strong>Here’s what you have:</strong></p>
<ul>
<li><span class="NormalTextRun SCXW258073294 BCX0">6</span><span class="NormalTextRun SCXW258073294 BCX0">-</span><span class="NormalTextRun SCXW258073294 BCX0">8+ years</span> of experience in influencer marketing, creator strategy, social media, digital marketing, or integrated communications, with meaningful hands-on influencer experience</li>
<li>Agency experience preferred, with experience managing multiple clients, programs, and priorities</li>
<li>Demonstrated ability to independently lead influencer and creator workstreams while collaborating effectively with senior leadership and cross-functional teams</li>
<li>Strong understanding of the influencer and creator program lifecycle, including strategy, creator identification and vetting, outreach, negotiation, contracting, content development, activation, and measurement</li>
<li>Strong strategic thinking skills with the ability to translate client objectives, audience insights, and cultural trends into actionable recommendations</li>
<li>Experience leading client conversations and presenting strategies, recommendations, and results</li>
<li>Strong project and program management skills, with the ability to oversee complex workstreams, timelines, budgets, and multiple stakeholders</li>
<li>Experience managing or mentoring junior team members and providing clear direction and feedback</li>
<li>Ability to balance strategic thinking with hands-on execution and attention to detail</li>
<li>Experience supporting new business pitches and developing influencer or creator recommendations</li>
<li>Working knowledge of influencer measurement, reporting, and how to translate program performance into meaningful insights</li>
</ul>
<p><strong>Why you’ll love working here:</strong></p>
<ul>
<li>Competitive salary with comprehensive benefits &amp; wellness programs including partnership with ClassPass!</li>
<li>Flexible PTO</li>
<li>Summer Fridays and Winter, Spring, and Fall Fridays too!</li>
<li>Hybrid work model offering flexibility and work-life balance</li>
<li>Expanded parental leave and family planning support</li>
<li>Continuous learning through “5W University” and development initiatives</li>
<li>Student Loan Reimbursement</li>
<li>Professional Development Support</li>
<li>Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!</li>
<li>Charitable giving, including matching donations</li>
</ul>
<p> </p>
<p>#LI-Hybrid</p>
<p> </p>

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