Director, Engagement Strategy

<div class="content-intro"><p class="x_MsoNormal"><strong>OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD</strong></p>
<p class="x_MsoNormal">Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision and cultural fluency to build healthcare’s most influential movements. We drive measurable impact and category-defining growth for brands ready to shape what’s next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact-obsessed mindset focuses on delivering real-world outcomes.</p>
<p class="x_MsoNormal">For more information on us, visit<span class="Apple-converted-space"> </span><a href="https://ogilvyhealth.com/" data-outlook-id="ee7954ba-5fa3-42b8-9d19-ce0fb647e62c">OgilvyHealth.com</a>, or follow Ogilvy Health on<span class="Apple-converted-space"> </span><a href="https://www.linkedin.com/company/ogilvy-health-north-america/" data-outlook-id="9e87c5bf-0326-43bb-90c1-1a0a7223b9ef">LinkedIn</a>,<span class="Apple-converted-space"> </span><a href="https://www.instagram.com/ogilvyhealth/" data-outlook-id="4d2ec3b5-4cc1-4ab1-919e-9c4a41f610a2">Instagram</a>,<span class="Apple-converted-space"> </span><a href="https://www.facebook.com/OgilvyHealth" data-outlook-id="9f2c3dbf-e9a3-466b-bb45-094e37407106">Facebook</a>,<span class="Apple-converted-space"> </span><a href="https://twitter.com/ogilvyhealth" data-outlook-id="ba0826e6-2dc1-4941-9665-4b77e31e8c3b">X</a>, and<span class="Apple-converted-space"> </span><a href="https://www.threads.net/@ogilvyhealth" data-outlook-id="bc05566b-a033-4a3c-8f83-03e55e045f77">Threads</a>.</p>
<p><strong>About WPP</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <u><a href="http://wpp.com/" data-outlook-id="be7247ad-3110-451e-bb77-e62f58b10d29">WPP.com</a></u>.</p></div><p><strong>About the Role</strong></p>
<p><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">At Ogilvy Health, ideas don't live in isolation. They live in systems - moving through channels, culture, communities, and conversations to influence mindsets and drive meaningful behavior change. Engagement Strategy sits at the intersection of brand, medical, creative, experience, and analytics, turning that thinking into real, connected, audience-inspired experiences. At its core, great engagement never loses sight of who it's for, why it matters to them, and how it moves them forward on their health journey.</span></span></p>
<p><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">We're looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director who wants to lean in and build engagement across some of our largest accounts alongside us, at a pivotal moment of growth for the practice and agency at large.</span></span></p>
<p>This Director will lead day-to-day omnichannel planning for two key clients - spanning CRM strategy, website, social content, and display - making sure the work connects across the broader ecosystem and <span data-ccp-parastyle="Normal (Web)">delivers on</span><span data-ccp-parastyle="Normal (Web)"> each client's </span><span data-ccp-parastyle="Normal (Web)">core </span><span data-ccp-parastyle="Normal (Web)">business goals. They'll develop the activation briefs, tactical plans, connected journeys, and playbooks that bring those strategies to life, help shape c</span><span data-ccp-parastyle="Normal (Web)">ontent</span><span data-ccp-parastyle="Normal (Web)"> and communications strategy, and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - bringing creative teams and account leads with them. </span><span data-ccp-parastyle="Normal (Web)">They'll</span><span data-ccp-parastyle="Normal (Web)"> also start building the next generation of </span><span data-ccp-parastyle="Normal (Web)">the discipline</span><span data-ccp-parastyle="Normal (Web)">, </span><span data-ccp-parastyle="Normal (Web)">managing</span><span data-ccp-parastyle="Normal (Web)"> and developing one junior strategist along the way.</span></p>
<p>Our team works within our Integrated Strategy model, partnering closely with Brand Strategy, Medical Strategy, and our Research &amp; Insights and Analytics teams to translate insight into real-world action for patients, caregivers, and HCPs. <span data-ccp-parastyle="Normal (Web)">The ideal candidate</span><span data-ccp-parastyle="Normal (Web)"> for this role</span><span data-ccp-parastyle="Normal (Web)"> understands that engagement is more than channels alone. It's audience-inspired at every step: understanding people, what motivates them, what gets in their way, and how brands can create meaningful experiences that help them move forward.</span></p>
<p><strong>W<span data-ccp-parastyle="heading 1">hat </span><span data-ccp-parastyle="heading 1">You’ll</span><span data-ccp-parastyle="heading 1"> Do</span></strong></p>
<p><span data-contrast="none"><span data-ccp-parastyle="heading 2"><strong>Engagement Strategy Leadership</strong></span></span></p>
<ul>
<li>Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display - connecting audience behavior insight into a clear strategic narrative, not just a channel plan.</li>
<li><span data-contrast="auto"> Design connected engagement ecosystems and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - with particular depth in CRM.</span></li>
<li><span data-contrast="auto"> Build engagement strategy playbooks and plans, partnering with Brand Strategy and Medical Strategy, and with our Research &amp; Insights and Analytics teams on data-informed strategy and measurement.</span></li>
</ul>
<p><strong>Cross-Functional Partnership</strong></p>
<ul>
<li><span data-contrast="auto"> Serve as the go-to cross-functional partner for engagement strategy on the account, partnering with Account, Creative, Brand Strategy, and Medical Strategy.</span></li>
<li><span data-contrast="auto"> Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key messages best come to life.</span></li>
<li><span data-contrast="auto"> Facilitate workshops, journey mapping sessions, and strategic working meetings that bring the whole team along on the strategy.</span></li>
</ul>
<p><span data-contrast="none"><span data-ccp-parastyle="heading 2"><strong>Team, Talent &amp; Culture</strong></span></span></p>
<ul>
<li><span data-contrast="auto"> Manage and develop one junior strategist, providing day-to-day guidance, feedback, and growth opportunities.</span></li>
<li><span data-contrast="auto"> Mentor junior strategists across the broader practice, modeling what great engagement strategy looks like: curious, kind, collaborative, and always building.</span></li>
</ul>
<p><strong>What <span data-ccp-parastyle="heading 1">You’ll</span><span data-ccp-parastyle="heading 1"> Need</span></strong></p>
<ul>
<li><span data-contrast="auto"> 6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline </span></li>
<li><span data-contrast="auto"> Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required.</span></li>
<li><span data-contrast="auto"> A data-driven storyteller - someone genuinely passionate about connecting audience behaviors to how we can move and shape them.</span></li>
<li><span data-contrast="auto"> Real depth across the omnichannel mix - web, social, display, and CRM - with specific fluency in CRM strategy (execution not required).</span></li>
<li><span data-contrast="auto"> Experience helping shape content and communications strategy, including defining channel roles and goals grounded in audience insight.</span></li>
<li><span data-contrast="auto"> Demonstrated experience managing and developing people, having directly managed at least one direct report.</span></li>
<li><span data-contrast="auto"> Strong presentation, storytelling, and facilitation skills, paired with the hunger and drive to build - comfort creating something from a blank page, not just executing an existing playbook.</span></li>
</ul>
<p><strong>How We’ll Support You</strong></p>
<p>Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.</p>
<p> </p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><em>The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. </em><em>We offer a competitive benefits package, click <a href="https://mybenefits.wpp.com/public/welcome" target="_blank">here</a> for more details.</em></p></div><div class="title">Pay Range</div><div class="pay-range"><span>$100,000</span><span class="divider">&mdash;</span><span>$230,000 USD</span></div></div></div><div class="content-conclusion"><p><em>At Ogilvy, our people are at

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