Digital Performance Manager

Role Overview

We’re looking for a strategic and commercially minded Digital Performance Manager to oversee performance across our SEO and Paid Media offering, while also providing hands\-on Paid Media delivery where needed.

This is a hybrid role combining performance oversight, strategic challenge and Paid Media delivery. Our channel specialists will continue to own the development and execution of their strategies, while the Digital Performance Manager will provide strategic challenge, quality assurance and wider oversight to ensure activity is delivering against client objectives.

Alongside this, you’ll have strong hands\-on Paid Media experience and be confident planning, managing and optimising campaigns when additional delivery support is needed.

You’ll work closely with our channel specialists, taking responsibility for client performance, reporting standards, account health and the overall quality of our performance marketing delivery.

You’ll also be a key senior contact for clients, joining strategy and performance meetings, supporting Account Leads and stepping in where performance challenges or concerns need additional strategic direction.

If you’re someone who can move comfortably between strategic oversight and hands\-on Paid Media delivery, challenge specialists constructively, interpret performance clearly and bring together people, strategy and client objectives, this could be your next step.

This role is based out of our Loughborough office.

About Us

Altitude Marketing is a rapidly growing agency based near Loughborough. We’re on a mission to become the most trusted agency that every business in the world would want to work with, by delivering tangible, creative results that genuinely move the needle for our clients.

We work across multiple channels including SEO, paid media, email, PR and Comms, and pride ourselves on being collaborative, accountable and commercially focused.

What You’ll Be Doing

• Oversee performance across our SEO and Paid Media client portfolio.


• Review and challenge channel strategies to ensure they are commercially focused, aligned with client objectives and supported by clear reasoning and data.


• Work with channel specialists to identify underperformance, understand the cause and agree clear optimisation or recovery plans.


• Maintain visibility across client KPIs, performance trends and emerging risks.


• Act as a senior strategic voice in client conversations, including strategy meetings, performance reviews and key reporting calls.


• Work closely with Account Leads to maintain overall account health and ensure performance activity supports the wider client relationship.


• Support the management of performance\-related client concerns and escalations, ensuring clear actions and communication.


• Review client reporting to ensure it is accurate, insightful and clearly explains performance, context and next steps.


• Maintain and improve reporting and QA standards across SEO and Paid Media.


• Ensure strategies, reports and other client\-facing outputs meet the required standard before reaching clients.


• Provide strategic direction, challenge and support to SEO and Paid Media specialists.


• Support the development of channel specialists through regular feedback, coaching and guidance.


• Take on formal line management responsibilities over time, including 1:1s, objectives, performance management and development planning.


• Manage outsourced Paid Media and other external performance resources, ensuring quality, accountability and clear communication.


• Maintain oversight of team workload, priorities and capacity across SEO and Paid Media.


• Monitor account delivery.


• Where appropriate, directly manage a small number of performance\-led client accounts.


• Plan, build, manage and optimise Paid Media campaigns where required.


• Manage activity across platforms including Google Ads, Meta, Microsoft Ads, LinkedIn and other relevant Paid Media channels.


• Monitor campaign budgets, pacing and performance, making optimisation decisions to improve efficiency and results.


• Support campaign launches, restructures, testing and troubleshooting where additional Paid Media resource is required.


• Review Paid Media account structures, targeting, budgets and optimisation approaches to identify opportunities and areas for improvement.


• Step into Paid Media accounts where required due to workload, performance challenges or resource gaps.


• Ensure Paid Media delivery remains aligned with wider client strategy and objectives.

Essential experience

• Strong experience within digital performance marketing, within an agency environment.


• Significant hands\-on Paid Media experience, alongside a strong strategic understanding of SEO.


• Strong working knowledge of Google Ads and Meta Ads.


• Experience planning, managing and optimising Paid Media campaigns against agreed KPIs.


• Experience managing campaign budgets and making data\-led optimisation decisions.


• Experience reviewing, developing or challenging digital marketing strategies.


• Strong understanding of digital performance metrics and the ability to turn data into clear, actionable insight.


• Confidence assessing performance across multiple accounts and identifying where intervention is required.


• Experience presenting performance and strategy directly to clients.


• Strong client management and communication skills.


• The confidence to constructively challenge specialists and hold people accountable for quality and performance.


• Strong organisation skills with the ability to manage competing priorities across multiple clients.


• A high standard of attention to detail, particularly around reporting and client\-facing work.


• Experience mentoring, supporting or managing other team members.


• Ability to balance client objectives, team resource and commercial considerations.

• Previous experience in a Digital Performance Manager, Performance Manager, Senior Paid Media Manager or similar role.


• Experience managing SEO or Paid Media specialists.


• Experience managing outsourced or external digital specialists.


• Experience across additional Paid Media platforms such as Microsoft Ads, LinkedIn Ads or TikTok Ads.


• Experience working with both B2B and B2C clients.


• Experience across both ecommerce and lead generation accounts.


• Experience using multi\-channel reporting platforms and analytics tools.


• Experience with GA4, Google Ads, Google Search Console and other common SEO or Paid Media platforms.


• Understanding of conversion tracking, attribution and campaign measurement.


• Previous experience managing a small portfolio of client accounts.

We place a strong emphasis on how we work as a team, not just the results we deliver.

We’re looking for someone who:

• Communicates clearly and respectfully at all times.


• Is confident challenging ideas without creating unnecessary friction.


• Works collaboratively across channels rather than operating in silos.


• Takes ownership and follows through on actions.


• Spots problems early rather than waiting for them to become client issues.


• Is organised, reliable and accountable.


• Supports others to perform at their best while maintaining high standards.


• Is comfortable moving between strategic oversight and hands\-on delivery.


• Can balance strategic thinking with the practical realities of agency life.


• Contributes positively to a supportive, high\-performing team.

As our performance offering grows, we need stronger oversight across SEO and Paid Media to ensure our strategies, reporting and delivery remain consistently high quality.

This role will provide a crucial link between our channel specialists and senior leadership, ensuring we are not simply delivering activity, but continually challenging whether that activity is producing the right outcome for our clients.

It will also add further senior Paid Media capability within the team, giving us greater flexibility to support delivery, respond to performance challenges and maintain quality as the client portfolio grows.

You’ll have the opportunity to shape how the performance function operates, strengthen our approach to client performance, develop our specialists and create greater consistency across the team.

Pay: £35,000\.00\-£40,000\.00 per year

Benefits:

• Company pension


• Free parking


• On\-site parking


• Work from home

• Loughborough, Leicestershire: reliably commute or plan to relocate before starting work (preferred)

• Located locally or within a commutable distance to Loughborough

• Loughborough, Leicestershire (preferred)

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