Digital Media Manager – Lead Generation, SaaS

About the role

We are a leading digital lead generation business hiring a Paid Digital Media Manager to take direct ownership of how we acquire leads across every paid channel, starting with the multi\-million\-pound Google Ads and Microsoft Ads operation we already run, and expanding into the channels we haven’t yet pressed on.

This is not a role to maintain an existing playbook. It’s a role to work closely with the Company’s executives and build a new high performing function from scratch. You’ll inherit a small legacy working paid search engine team (consisting of both employees and agency consultants). Our goal for this role is simple: build a new world\-class team that amplifies our core competencies and drives exceptional results at scale. The right person is a hands\-on operator with the ambition to grow into broader leadership as we scale the business across the UK and internationally.

We are looking for a hands\-on manager who leads from the front, rolls up their sleeves when needed, and believes hard work, relentless execution, and a willingness to outwork the competition and their co\-workers are competitive advantages.

What you’ll own

*1\. The existing paid search engine \- make it sharper.*

We’re spending real money on Google Ads and Microsoft Ads. Your first lever is making every pound of that work harder: tighter campaign structure, smarter bidding strategies, better audiences, cleaner attribution, and a measurement layer leadership trusts. Multi\-million\-pound budget, immediate impact on ROAS and CPA, no committee.

*2\. New channels \- launch and scale them.*

The mandate is to extend paid acquisition well beyond search. Meta, LinkedIn, programmatic, YouTube, paid social, content syndication \- you’ll experiment and evaluate which channels actually fit our funnel, build the business case, launch them with the same rigor we apply to search, and scale what works. You set the channel roadmap. You hold the outcomes.

*3\. The team, the systems, and the AI\-native way of working.*

You’ll need to build and lead a team of paid media and performance marketing professionals. That means setting the bar, hiring against gaps, and building the operating model \- reporting cadence, experimentation framework, QA, the unglamorous infrastructure that lets a paid marketing team move fast without breaking things.

You’ll run this team as an AI\-native operation. We expect you to deploy AI tools across campaign planning, creative iteration, audience development, bid optimization, and reporting as the default way work gets done. Faster creative variants, faster time\-to\-insight, agentic workflows for the work that today eats channel\-manager time. We’re hiring someone who is already operating this way and wants to push it further.

You will build, mentor, and manage a high\-performance, office\-based team that thrives on collaboration, accountability, and working together in person five days per week.

What good looks like in the first 3 months

• Immediately improve Google and Microsoft Ads ROAS and CPA.


• Hire a high performing in\-house team.


• A brand\-new reporting and attribution layer, Studio/Looker, leadership uses to make budget decisions.


• Develop and start executing a new strategy.


• AI tooling embedded in the daily and weekly workflow of every channel manager, with measurable lift in throughput.

• A hands\-on paid media operator with experience managing multi\-million\-pound budgets ideally in SaaS, legal tech, fintech, consumer lead generation, marketplace, or another high\-volume digital environment.


• Strong critical thinking skills, an exceptional work ethic, and a genuine desire to outwork the competition your co\-workers.


• Deep expertise in Google Ads and Microsoft Ads: campaign structure, bidding, audiences, optimization.


• Real channel breadth. You’ve built or scaled paid social (Meta and LinkedIn at minimum), programmatic, or other paid channels, and can speak to results with numbers.


• A track record of taking under\-performing paid environments and turning them into engines, with examples you can point to.


• Demonstrated results using AI in a marketing context.


• Strong analytical instincts: you can tell the difference between a real lift and a coincidence, and you care about the difference.


• Experience leading or mentoring a paid media team, including hiring and developing people.


• Comfortable owning attribution, conversion tracking, and landing page work alongside technical and analytics partners.


• Advanced Excel; fluency with Looker Studio, Power BI, or Tableau a plus.


• Intellectually honest, low ego, fast to update. You want to find out what’s true more than you want to be right.


• Know how to use the tools to analyze what the competition is doing.


• Light design, copy and creative abilities.

• A multi\-million\-pound budget you actually control, from day one.


• A greenfield channel expansion mandate, you decide where we go next.


• New ownership, flat structure, and direct access to senior leadership — your work gets seen and your decisions stick.


• A clear path to broader digital marketing leadership as we scale internationally.


• License to rebuild the operating model, including how AI is used across the team.

• The paid media budget you’ve personally owned, and the results you produced.


• A specific example of a new paid channel you launched.


• One example of how you’re using AI in your work today.

Work Location: In person

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