Digital Marketing Specialist

Job Summary
We are seeking a dynamic and creative Digital/Social Media Marketing professional to join our team.

The successful candidate will also help with day\-to\-day operations of the business.

The successful candidate will be responsible for developing and implementing engaging social media strategies to enhance brand visibility and foster positive public relations.

This role offers an exciting opportunity to shape our social media strategy and develop public relations at a time of exciting change within the business.

Duties

• Develop, plan, and execute comprehensive social media campaigns across various platforms such as Facebook and Instagram. Expand our prescence in other digital spaces.


• Manage content creation, scheduling, and posting to ensure consistent brand messaging.


• Monitor social media channels for engagement opportunities, respond to comments, messages, and reviews in a timely manner.


• Analyse campaign performance metrics and generate reports to optimise future marketing strategies.


• Collaborate with Directors to align social media content with organisational goals and branding guidelines.


• Cultivate positive relationships with the public through effective public relations initiatives on social platforms.

• Experience in digital social media management and digital marketing within a professional setting.


• Creative mindset with an eye for visual aesthetics and storytelling.


• Strong understanding of public relations principles and best practices.


• An understanding and appreciation of the art market in Edinburgh.


• Gallery experience or similar arts/culture background.


• Willingness to help in other day\-to\-day activities of the business.


• Excellent written communication skills with the ability to craft compelling content tailored for different audiences.


• Ability to analyse data insights and communicate this to Directors.


• Organised, proactive, and capable of managing multiple projects simultaneously.

Work authorisation:

• United Kingdom (required)

• Edinburgh, City of Edinburgh (required)

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