Digital Marketing Officer

Digital Marketing Officer

Location: Dewsbury, West Yorkshire
Salary: £30,000 \- £32,000 per annum \+ Discretionary Annual Bonus
Hours: Monday to Thursday 08:30 \- 17:00, Friday 08:30 \- 16:00

Visa sponsorship is not available for this role

Are you an ambitious digital marketing professional looking for the next step in your career? Do you enjoy creating impactful marketing campaigns, managing digital channels, and delivering successful events?

We are looking for a talented Digital Marketing Officer to join our growing marketing team based in Dewsbury. This is an exciting opportunity to play a key role in supporting our global brands and business growth across international markets, working closely with our Marketing Manager and sales teams worldwide.

This role offers genuine career development opportunities within a successful and expanding business, where your ideas, creativity and marketing expertise will make a real impact.

What We Offer

· Competitive salary of £30,000 \- £32,000

· Discretionary annual bonus

· On\-site parking

· Career development and progression opportunities

· Opportunity to work within a growing international organisation

· Early finish every Friday

· Supportive and collaborative working environment

· Company pension, matched up to 6%

The Role

As Digital Marketing Officer, you will be responsible for delivering engaging digital marketing campaigns and supporting regional events across Europe and the Americas. You'll manage CRM campaigns, social media channels, websites, digital advertising and marketing events, helping to drive brand awareness, customer engagement and sales growth.

Key Responsibilities

Digital Marketing \& CRM

· Create and deliver creative, integrated digital marketing campaigns

· Manage CRM systems to execute targeted email campaigns and measure campaign effectiveness

· Analyse campaign performance, engagement rates and ROI using digital dashboards and reporting tools

· Work closely with the global sales team to identify leads and provide marketing support materials

Social Media

· Plan, create and publish engaging content across LinkedIn and other digital channels

· Produce and coordinate video, graphic and written content

· Monitor and report on social media performance and audience engagement

Website Management

· Create and maintain website content including news articles, case studies and blog posts

· Use Google Analytics and other reporting tools to evaluate website performance and identify opportunities for improvement

Digital Advertising

· Plan, execute and optimise digital advertising campaigns, including LinkedIn and Google Ads

· Monitor campaign performance and maximise return on investment

· Provide recommendations and insights to improve future campaign results

Marketing Resources

· Coordinate the production of business cards and other branded materials

· Support the development and maintenance of marketing collateral and promotional resources

Events \& Exhibitions

· Plan and coordinate exhibitions, trade shows, marketing events and internal campaigns across Europe and the Americas

· Manage event budgets, timelines and logistics

· Collaborate with stakeholders across the business to deliver successful events

· Develop promotional materials and digital assets to support event objectives

· Evaluate event success through attendance, lead generation and feedback analysis

About You

To be successful in this role, you will be an organised, proactive and creative marketing professional with strong digital marketing experience and excellent communication skills.

Essential Skills \& Experience

· Minimum 3 years' experience in a digital marketing role

· Degree and/or professional marketing qualification, or equivalent relevant experience

· Experience delivering digital campaigns across multiple channels

· Strong written and verbal communication skills with excellent attention to detail

· Ability to analyse campaign data and provide meaningful insights

· Confident working with internal and external stakeholders

· Strong IT skills and the ability to quickly learn new systems

Desirable

· CIM Diploma or Postgraduate qualification

· Experience using CRM systems

· Experience managing social media platforms and websites

· Knowledge of Google Analytics and digital advertising platforms

If you're looking for a varied and rewarding marketing role where you can develop your career and contribute to the success of a growing international business, we'd love to hear from you.

Job Type: Full\-time

Pay: £30,000\.00\-£32,000\.00 per year

Benefits:

• Company pension


• Free parking


• Health \& wellbeing programme


• On\-site parking

• Dewsbury WF12 8LA: reliably commute or plan to relocate before starting work (required)

• Bachelor's (preferred)

• Marketing: 3 years (required)

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