Digital Marketing Manager

RZ Immigration Practice LTD is seeking a Marketing Manager specialising in Paid Media Marketing to manage and grow our digital marketing presence across Meta, TikTok and Google Ads.

The successful candidate will be responsible for managing paid advertising campaigns, social media accounts, Google Business Profile, website content and website management, alongside creating engaging video and visual content.

This is an on\-site role based in Wolverhampton, offering an opportunity for a creative and results\-driven marketing professional to contribute to the growth of our immigration practice.

Key Responsibilities

1\. Paid Media Marketing

• Plan, create, manage and optimise advertising campaigns across Meta (Facebook and Instagram), TikTok and Google Ads.


• Monitor campaign performance, budgets, CPC, CTR and conversions.


• Develop strategies to generate relevant client enquiries.


• Manage conversion tracking, pixels and analytics tools.


• Conduct audience research, A/B testing and creative testing.


• Prepare performance reports and recommendations.

2\. Social Media Management

• Manage the firm's Instagram, Facebook, TikTok, LinkedIn and YouTube accounts.


• Create and maintain a social media content calendar.


• Schedule and publish posts, reels and videos.


• Monitor engagement, reach and audience growth.


• Maintain consistent branding and professional communication.

3\. Website Content \& Management

• Manage and update the firm's WordPress website.


• Create, edit and publish website content, including service pages, blog posts and landing pages.


• Maintain accurate, professional and up\-to\-date website information.


• Support website content optimisation for SEO and user experience.


• Upload and optimise images, videos and other website media.


• Review website pages for formatting, broken links and content consistency.


• Collaborate with the team to update website content in line with business requirements.


• Monitor basic website performance using relevant analytics tools.


• Ensure website content follows the firm's branding and applicable regulatory requirements, based on approved guidance.

4\. Content Creation \& Reels Editing

• Create engaging and professional social media content.


• Edit short\-form videos and reels for Instagram, Facebook, TikTok and YouTube.


• Use tools such as Canva, CapCut, Adobe Premiere Pro or equivalent.


• Add captions, subtitles, transitions and branding to videos.


• Repurpose existing content into different social media formats.

5\. Google Business Profile Management

• Manage and maintain the firm's Google Business Profile.


• Publish regular updates, posts and images.


• Monitor profile engagement and performance.


• Support local online visibility.


• Monitor and respond to reviews in line with company policies.

6\. Marketing Performance \& Strategy

• Analyse paid and organic marketing performance.


• Identify opportunities to improve campaign results and lead quality.


• Prepare regular marketing reports.


• Work with management to develop and implement marketing strategies.

Required Skills \& Experience

Essential:

• Experience managing Meta Ads, TikTok Ads and Google Ads.


• Strong knowledge of paid media and lead generation.


• Experience managing social media accounts.


• Proficiency in reels editing and short\-form video creation.


• Strong website content creation and management skills.


• Experience managing WordPress websites.


• Knowledge of Google Business Profile management.


• Understanding of analytics, conversion tracking and performance reporting.


• Strong communication and organisational skills.

Desirable:

• Experience in professional services, legal firms or regulated businesses.


• Knowledge of Canva, CapCut and other video editing tools.


• Experience with Meta Pixel, Google Tag Manager and Google Analytics.


• Knowledge of SEO and content marketing.


• Familiarity with website optimisation and landing page management.

What We Are Looking For

We are looking for a proactive, creative and results\-driven marketing professional who can manage paid advertising campaigns, develop engaging content, maintain the firm's website and oversee social media and Google Business Profile activities.

The ideal candidate should be comfortable working on\-site, analysing campaign data and taking ownership of day\-to\-day digital marketing activities.

Pay: £12\.71\-£13\.00 per hour

Benefits:

• Free parking

Work Location: In person

This listing is from Indeed. View original listing ↗