Digital Marketing Manager
Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.
We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.
Are you ready to take full ownership of performance marketing in a global e\-commerce business with strong growth ambitions? We are looking for a Digital Marketing Manager to lead our paid media strategy and drive scalable, profitable growth both in Europe and North America.
As Digital Marketing Manager, you will be responsible for planning, executing, and optimizing data\-driven marketing to maximize traffic, conversion, and profitable growth.
Paid search and paid social are business\-critical channels for our e\-commerce success, driving a significant share of both traffic and revenue. In this role, you will ensure both short\-term performance and long\-term growth across markets. You will both define strategy and be actively involved in execution and optimization across key channels.
At Peak Performance, you will take on a key role in a company where e\-commerce is central to our business. You will play an important role in shaping how we scale digital growth globally, working with a strong brand and ambitious growth agenda.
You will be part of the E\-commerce team at our HQ in Stockholm and report to the Head of Ecommerce.
Key Responsibilities:
- Own and drive the global performance marketing strategy and annual media planning
- Develop full\-funnel strategies balancing direct response performance with brand awareness and consideration
- Lead the execution and optimization of campaigns across SEM, Paid Social, Display, Programmatic, and Affiliate channels
- Manage and optimize budgets and bidding strategies to maximize ROAS while meeting growth targets
- Drive structured testing and experimentation (A/B testing, incrementality, MMM)
- Analyze, track, and report performance across key KPIs such as ROAS, CAC, net sales, and contribution margin
- Collaborate closely with Ecommerce, Marketing, and Merchandising teams, as well as external partners
- Optimize and scale performance marketing across key regions, including both EMEA and North America
- Global full\-funnel digital marketing with full accountability for customer acquisition, paid media budget, and ROI across paid channels
- Scalable growth initiatives that balance volume and profitability across markets
- 5\+ years of experience in performance marketing or paid media
- Strong experience from e\-commerce or a consumer\-facing brand
- Proven track record of scaling paid acquisition in a fast\-growing or international e\-commerce environment, with clear impact on growth and profitability
- Hands\-on experience across core channels such as SEM, Paid Social, Display, and Affiliate
- Experience optimizing full funnel digital marketing across both EMEA and North America markets
- Strong analytical skills with the ability to turn data into actionable insights
- Experience working cross\-functionally and managing agencies or external partners
- Data\-driven and commercially minded
- Both strategic and hands\-on
- Structured in your approach to testing, learning, and optimization
- A strong collaborator who can align multiple stakeholders
We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds.
To live our brand, we also offer:
- Workout classes and yoga classes in our Training Box at HQ
- Sports Hour – 1 hour training on Fridays (activity of your own choice)
- Mountain house \& Apartment in Åre. Available for rent and team activities.
- Health care allowance – 3000 SEK per year
- Pension advisory via Linder \& Partners
- Skandia Health Insurance
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