Digital Marketing Manager
Company Overview
Hawkstone Commercials is an independent vehicle broker operating out of a modern office in Brackla Industrial Estate, Bridgend. We sell thousands of vehicles every year to businesses and sole traders across the length and breadth of the UK. We are now moving to the next phase of growth and require a motivated individual to lead our digital marketing strategy to further increase our level of inbound leads, and brand awareness.
Job Summary
We are seeking a dynamic and results\-driven Digital Marketing Manager to spearhead our online marketing initiatives and elevate our brand presence across digital platforms. In this role, you will develop, implement, and manage comprehensive digital marketing strategies that align with our business goals. Your expertise will help us connect with our target audience effectively, drive engagement, and generate high\-quality leads. This paid position offers an exciting opportunity to lead innovative campaigns, utilise cutting\-edge tools, and make a tangible impact on our growth trajectory.
Responsibilities
- Plan, execute, and optimise digital marketing campaigns across channels such as social media, email, search engines, and display advertising to maximize reach and engagement.
- Manage and grow social media profiles by creating compelling content, scheduling posts, analysing performance metrics, and engaging with followers to foster community.
- Oversee SEO strategies to improve website visibility on search engines through keyword research, on\-page optimization, backlink building, and content development.
- Coordinate content to produce persuasive copy for websites, blogs, ads, and email campaigns that resonate with target audiences.
- Utilise tools like Google Analytics and Google Ads to monitor campaign performance, analyse data trends, and generate actionable insights for continuous improvement.
- Manage website content to ensure up\-to\-date information and optimal user experience.
- Lead project management efforts for marketing initiatives by setting timelines, allocating resources efficiently, and tracking progress to ensure timely delivery of objectives.
- Run paid ad campaigns on social media and Google (including Google Vehicle Ads).
- Proven experience in digital marketing management with a strong understanding of SEO, social media management, email marketing, and B2B marketing practices.
- Experience in the motor industry preferred.
- You must be pro\-active with your approach, bringing new methods and strategies to the role.
- Proficiency in using Adobe Photoshop for creating visual content that enhances campaign appeal.
- Hands\-on experience with website management and familiarity with Google Ads for paid advertising campaigns.
- Strong analysis skills with the ability to interpret data from Google Analytics and other tools to inform strategic decisions.
- Excellent copywriting skills combined with clear communication abilities to craft engaging messages tailored for diverse audiences.
- Demonstrated leadership qualities with the ability to manage multiple projects simultaneously while maintaining attention to detail.
- Proficiency in Microsoft Office Suite including Excel for data analysis and PowerPoint for presentations; familiarity with IT systems is a plus.
- Exceptional organisational skills paired with effective time management to meet deadlines consistently.
Pay: £35,000\.00\-£40,000\.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
- Health \& wellbeing programme
- On\-site parking
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