Digital Marketing Executive
Digital Marketing Executive
Location: OSJCTWoodley House, Aylesbury
Contract: Permanent, full time 37\.5 hours per week
Salary: £30,000 per annum
About the Role
OSJCT is seeking a proactive and creative Digital Marketing Executive to support the delivery of our digital marketing strategy. Reporting to the Digital Marketing Manager, you will lead the day\-to\-day management of our social media channels while supporting wider digital marketing activity across SEO, PPC, and website optimisation.
Working closely with colleagues across the Trust, you will create engaging content, support campaign delivery and use data\-driven insights to improve performance, helping to grow brand awareness, engagement, enquiries and recruitment.
Key responsibilities include:
Social Media Management
- Implementing the social media strategy in conjunction with the Digital Marketing Manager.
- Developing and managing content plans with key stakeholders to align social media activity with marketing campaigns.
- Managing central, brand social media accounts and oversee individual care home Facebook pages.
- Providing guidance to Home Managers and their teams on content creation and account management.
- Planning, creating, and optimising engaging organic content and social campaigns, using data insights to improve reach and engagement.
- Monitoring and respond to comments, ensuring appropriate engagement.
- Delivering social media training through workshops and own the creation and delivery of social media policies.
- Support the planning and execution of integrated digital marketing campaigns.
- Assist with SEO, PPC, and other digital advertising activity.
- Create and update website content using the CMS, ensuring content is accurate, engaging and optimised for search engines.
- Support website improvements focused on user experience, performance and conversion optimisation.
- Monitor paid digital campaign performance and provide recommendations for improvement.
- Ensure all activity aligns with brand guidelines, tone of voice and organisational objectives.
We are looking for a digitally savvy marketer with experience across social media and wider digital marketing channels. You will be creative, organised and analytical, with the ability to manage multiple projects and build strong relationships with stakeholders across the Trust.
We reserve the right to close this role before the closing date, with no advance notice. We do encourage you to complete an application as soon as possible if interested.
\#HO
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