Digital Marketing Executive

Reporting line: Line manager and day\-to\-day – Head of Marketing

Salary: £28K \- £30K, depending on experience

Hours of work: Full time, 45 per week, Monday \- Sunday

Holidays: 20 days per year plus bank holidays

Location: Leeds or Manchester based, flexible work\-from\-home benefits

About Thai Leisure Group

Thai Leisure Group (TLG) is proud to be the UK’s only multi\-brand Thai restaurant group. Founded in Leeds in 2004, we have been expanding nationally ever since, and now have four amazing brands across 18 restaurants.

Our team have a shared a passion to continually improve what we do, and we are proud to feel part of one happy, inter\-connected, multicultural family. We work each day according to our four core values:

• ‘Ow Jai Sai’ (meaning 'caring from the heart’ and in doing so being attentive to every detail)


• ‘Ha Dao’ (meaning ‘five star’ and believing in the importance of consistency and process to deliver exemplary service)


• ‘Samakee’ (meaning ‘teamwork’ and everyone putting the team first, before oneself – no matter what)


• ‘Sanook’ (meaning 'fun’ in which employees each contribute to a fun, positive and happy working environment)

Not only are we rich in flavours, we are rich in our values and we also have a rich history that we are very proud of.

The Role

Part of a small but ambitious marketing team, the Digital Marketing Executive’s role is central to the TLG’s wider business strategy. Working alongside the Systems / Customer Service Executive, and Head of Marketing, you will be responsible for driving and implementing TLG’s digital marketing strategy.

The successful candidate will be highly involved with a number of exciting projects to enhance our digital presence. The candidate will have the following attributes: analytical with creative flair, a keen eye for detail, strong awareness of the latest digital trends, and a continual focus on maximising awareness and return on investment.

Key Role Responsibilities

• Developing and implementing the email marketing strategy


• Managing and enhancing all brand websites


• Working with agencies to create best in class photography and videography assets


• Working with the wider marketing team to create engaging campaigns


• Creating engaging copywriting including blogs


• Google analytics management and reporting


• Social media management \- paid and organic content


• Developing and implementing the brand PPC and display advertising strategy


• Ensuring we have a digital presence on all third\-party websites


• Return on investment and reporting focused


• Maintenance and management of the e\-commerce shops


• GDPR compliance – company ambassador


• Consistently growing and maintaining our customer databases


• Work alongside third party agencies to ensure website copy is fully optimised for SEO purposes


• Loyalty schemes – day to day management and development


• Think ‘outside the box’ to produce show stopping and, most importantly, engaging content


• Act as the line manager for the weekend social media customer service responders and ensure they have all the tools required to deliver in their role e.g. up\-to\-date business information and FAQs

Desired Personal Skills and Experience

• 2\+ years’ digital marketing experience


• Passion for analytics and identifying trends


• Strong IT skills, preferably including the Adobe Suite


• Ability to think creatively and create engaging content


• Finger on the pulse with the latest marketing and customer trends and technologies


• Bring entrepreneurial spirit, passion, and drive


• Be self\-motivated, and confident working independently and as a team


• Be a true team player, with a positive, can\-do, roll\-up\-your\-sleeves attitude


• Be an expert communicator (verbally and written) and relationship builder


• Be confident to converse with a wide range of people – ranging from internal stakeholders to suppliers and customers


• The ability to manage multiple projects at one time


• Are results driven, organised and focus on attention to detail


• Willing to travel


• Hospitality experience is desired but not essential

Pay: £28,000\.00\-£30,000\.00 per year

Benefits:

• Company pension


• Employee discount


• Work from home

Work Location: Hybrid remote in Leeds (West Yorkshire, Yorkshire and Humber Region)

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