Digital Marketing Executive

The Digital Marketing Executive will play a key role in supporting the optimisation of MTC's digital marketing channels to drive lead generation, audience engagement and brand awareness.

The role owns key digital activities including website content and social media management, email marketing, automated journeys and digital reporting, whilst also supporting campaign execution, event delivery and content publishing activities.

Working closely with technical experts, commercial teams and external partners, the role translates technical content into engaging digital experiences that support business growth and customer engagement.

Key responsibilities include:

Website

• Manage and optimise site content, ensuring the website delivers an excellent user experience and supports enquiry generation


• Execute on\-page SEO basics identifying opportunities to improve organic search listings

Social

• Own the social calendar and manage social channels, working with the wider marketing team to deliver regular, engaging content that drives audience growth, reach and engagement


• Schedule, publish and optimise content across LinkedIn and other relevant social media channels.

Email Marketing

• Build, deploy and optimise email marketing campaigns


• Develop and manage automated journeys


• Help to cleanse and grow MTC’s data to support segmentation

Analytics

• Own digital reporting; monitoring website, email and social performance


• Translate data into clear recommendations and actions that improve marketing effectiveness

Content

• Support the production and adaptation of content and marketing assets that showcase MTC’s impact, expertise and customer success, transforming content into customer\-focused digital materials

Campaigns

• Support the delivery and execution of marketing campaigns and always on activity


• Lead the development of creative assets and marketing collateral that supports lead generation activities

Events

• Support the planning, coordination and delivery of large and smaller\-scale events and exhibitions


• Own and coordinate the events planning process, ensure event proposals are fully scoped and facilitate review and approval with senior stakeholders


• The role will also be required to provide support across the wider marketing team in line with team priorities and objectives

The Manufacturing Technology Centre (MTC) was established in 2010 as an independent Research \& Technology Organisation (RTO) with the objective of bridging the gap between academia and industry – often referred to as ‘the valley of death’.

It represents one of the largest public sector investments in UK manufacturing and, after four years of planning and a 16 month build, the facility opened at Ansty Park in Coventry at the end of 2011\.

In December 2011, there were 16 industrial members, 44 staff and just a few key pieces of equipment in the ‘workshop’.

Over the following seven years the MTC’s rapid growth has seen the expansion of our campus with the construction of three more facilities, including the opening of the Advanced Manufacturing Training Centre and the National Centre for Additive Manufacturing.

Our role has also increased to cover not only R\&D but also Training, Advanced Manufacturing Management and Factory Design.

We now have over 700 talented employees working with us.

During this time we have helped hundreds of companies across a range of industries and over 100 of them have become members of the MTC.

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