Digital Marketing Executive
About the Role
EC Aesthetic Clinic is looking for a proactive, organised and commercially minded Digital Marketing Executive to join our team at our Harley Street clinic.
This is a hands\-on role covering paid advertising, SEO, website management, performance reporting and influencer marketing support.
We are looking for someone who can take genuine ownership of digital marketing activities — not only running campaigns, but also understanding how marketing activity translates into enquiries, bookings, clinic attendance, treatment sales and revenue.
The successful candidate should be comfortable working independently, managing multiple projects and proactively identifying issues and opportunities without waiting for management to raise them.
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Key Responsibilities
Paid Advertising \& Performance Marketing
● Manage and optimise paid campaigns across Google Ads, Meta/Facebook/Instagram and TikTok
● Monitor campaign budgets, spend, leads, conversions and performance
● Analyse campaign results and identify underperforming campaigns
● Proactively optimise targeting, creatives, messaging, budgets and landing pages
● Monitor the performance of key treatments and promotions
● Recommend changes to campaign strategy and budget allocation
● Ensure advertising data and reports are accurate and checked before submission
● Work with the clinic team to improve tracking from leads through to bookings, attendance, purchases and revenue
SEO
● Manage and develop the clinic’s ongoing SEO activity
● Conduct keyword research and identify opportunities to improve organic search visibility
● Monitor organic traffic, keyword/search visibility and website performance
● Optimise treatment pages, website content, metadata and other on\-page SEO elements
● Identify technical and content\-related SEO issues and coordinate improvements
● Identify new content opportunities based on search demand and clinic priorities
● Regularly report on SEO activity, progress, results and next steps
Website Management
● Maintain and update the clinic website, including treatment pages, promotional content and general information
● Coordinate website projects with external developers/agencies where required
● Ensure website content is accurate, up to date and commercially effective
● Identify opportunities to improve website user experience and conversion
● Take ownership of website projects, deadlines, follow\-ups and communication
Reporting \& Commercial Analysis
● Prepare clear weekly digital marketing performance reports
● Track performance beyond platform\-level metrics and, where data is available, understand the customer journey from: Spend → Leads → Bookings → Attendance → Purchases → Revenue
● Highlight significant changes, underperforming campaigns, risks and opportunities
● Clearly explain actions taken, results and recommended next steps
● Work with the clinic and front\-of\-house teams to improve lead and conversion tracking
Influencer \& Marketing Support
● Support influencer outreach and collaboration activities
● Identify suitable influencers and content creators
● Coordinate communication, appointments and follow\-ups
● Maintain accurate records of collaborations and outcomes
● Support treatment launches, promotions, events and other marketing initiatives
● Assist with other digital marketing, product and e\-commerce activities where required
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About You
We are looking for someone with:
● Previous experience in digital marketing, performance marketing or a similar role
● Hands\-on experience with Google Ads and Meta Ads
● Good practical understanding of SEO
● Experience with Google Analytics (GA4\) and digital marketing performance data
● Experience managing and updating websites using a CMS such as WordPress or similar
● Strong analytical skills and an understanding of how marketing activity connects to commercial results
● Excellent written and verbal communication skills
● Strong organisation and project\-management skills
● High attention to detail and accuracy
● A proactive, solution\-focused approach
● The ability to work independently and take ownership of projects from start to finish
Experience with TikTok Ads and previous experience within the aesthetics, beauty, healthcare, wellness or luxury consumer sector would be advantageous.
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What We Value
We are particularly looking for someone who demonstrates:
● Ownership and accountability
● Initiative and commercial awareness
● Clear and concise communication
● Accuracy and attention to detail
● Strong organisation and follow\-through
● A collaborative and solution\-focused approach
What We Offer
● £28,000–£32,000 annual salary, depending on experience
● Full\-time, Monday to Friday working schedule
● Regular weekday hours: 9:30am–6:00pm
● Harley Street working environment
● Opportunity to take ownership of multiple digital marketing channels
● Exposure to a wide range of aesthetic treatments, technologies and marketing campaigns
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How to Apply
Please submit your CV together with a brief summary of your relevant digital marketing experience.
We would particularly like to hear about any Google Ads, Meta Ads, SEO or website projects you have personally managed and the results you achieved.
Pay: £28,000\.00\-£32,000\.00 per year
Experience:
- Digital marketing: 2 years (preferred)
- SEO: 1 year (preferred)
- Website management: 1 year (preferred)
- Social media marketing: 1 year (preferred)
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