Digital Marketing Analyst

Overview
We are seeking a highly motivated and detail\-oriented Digital Marketing Analyst to join our dynamic marketing team. This role offers an exciting opportunity to develop and implement innovative digital strategies across various platforms. The successful candidate will possess strong analytical skills, excellent communication abilities, and a solid understanding of digital marketing tools and techniques. Experience in management, SEO, project management, and social media management is essential to excel in this position. The Digital Marketing Analyst will play a key role in driving brand awareness and engagement through data\-driven insights and creative content.

Duties

• Analyse digital marketing campaigns using tools such as Google Analytics and Microsoft Excel to optimise performance


• Develop and implement SEO strategies to improve website visibility and search engine rankings


• Manage social media accounts, creating engaging content and scheduling posts via platforms like WordPress and social media management tools


• Oversee email marketing campaigns, including copywriting, segmentation, and performance tracking


• Coordinate with cross\-functional teams to ensure alignment of marketing initiatives with organisational goals


• Utilise Adobe Photoshop for creating visually appealing graphics for digital content


• Manage Google Ads campaigns to maximise reach and ROI


• Monitor industry trends in B2B marketing and B2B marketing strategies to inform campaign development


• Lead project management efforts for multiple campaigns, ensuring timely delivery within budget constraints


• Prepare presentations using Microsoft PowerPoint to communicate campaign results and strategic plans effectively


• Maintain organised records of campaign data, analysis reports, and project documentation

Experience

• Proven experience in digital marketing, management, or related roles with a strong emphasis on SEO, social media management, and analysis skills


• Proficiency in Google Analytics, Google Ads, WordPress, Adobe Photoshop, Microsoft Office suite (Excel, PowerPoint, Word), and email marketing platforms


• Demonstrated ability to manage multiple projects simultaneously with excellent organisational skills and time management


• Strong communication skills in English with the ability to craft compelling copy for various digital channels


• Experience in B2B marketing environments is highly desirable


• Leadership qualities with the ability to work independently as well as part of a team


• Knowledge of IT systems relevant to digital marketing operations is advantageous

This position offers an engaging environment for professionals eager to advance their careers in digital marketing through innovative projects and continuous learning opportunities.

Pay: £24,420\.00\-£32,000\.00 per year

Benefits:

• Company pension


• Employee discount


• Free parking


• Work from home

Work Location: Hybrid remote in West Drayton (Greater London, Greater London Region)

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