Digital Commerce Data Analyst
Ref \#
W175223
State/Region
London
Department
Data Analytics
Location
United Kingdom
City
London
COMPANY DESCRIPTION
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Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education \& Communication, Employee Groups and Celebration.
POSITION OVERVIEW
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Key role in the EMEA E\-commerce analytics team ensuring they will deliver insights, reporting, and advanced analytics to drive business decisions and support optimizing the digital customer journey, customer services, and performance marketing.
You will solve complex business problems / challenges through data analytics and will story\-tell the actionable insights to the key stakeholders to drive and encourage data\-driven decision making.
Building key relationships with internal and external stakeholders, RLE associates and other analysts around the business \- and become an SME for one of the RLE teams i.e. Performance Marketing, and will own and maintain that dialogue whilst also pro\-actively delivering innovative and creative analytics in that space.
ESSENTIAL DUTIES \& RESPONSIBILITIES
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- Develop a reporting suite that clearly and accurately demonstrate ROI and profitability, from campaigns, collections, customer journeys, digital product, and merchandise product perspective using Adobe, Microstrategy tools, across a range of metrics that cover all stages of the consumer journey, transactions and voice of the customer interactions.
- Creation and maintenance of reports and dashboards using web analytics data and data visualisation tools, with the ambition to automate all reporting across the business, whilst monitoring the core KPIs vs. targets.
- Proactively seek to solve complex business problems/challenges through data analytics and will translate data into actionable insights and drive data\-driven decision making.
- Play a key role in the experimentation process and UX improvements through A/B \& MVT tests
- Monitor competitors’ activities and provide updates on best cases and market trends.
- Become the E\-commerce team's analytics power user, promoting tool awareness and capability (adobe)
- Monitor competitors’ activities and provide updates on best cases and market trends.
- Liaise with appointed external agencies who are supporting digital analytics.
- Perform QA testing on web analytics tracking implementations to ensure data accuracy and integrity.
- Conduct validation of tagging, data layers, and event tracking across Adobe and other analytics tools.
- Partner with developers and product teams to identify and resolve tracking issues before release.
- Create and maintain QA testing checklists and documentation to standardize validation processes.
- Support A/B test setup with pre\- and post\-launch QA to verify correct experiment configuration and data collection.
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- Knowledge and experience in
+ Adobe Analytics / Adobe CJA
+ Tableau
+ Power BI
- Nice to have:
+ Adobe Experience Platform Debugger
+ Observe Point
+ MicroStrategy
+ SQL
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