Design & Marketing Executive

About the Role

We are looking for a creative, driven, and commercially minded Design \& Marketing Executive to join our growing team. This is a varied and hands\-on role that combines graphic design, digital marketing, website management, and brand development across multiple businesses within our group.

The successful candidate will play a key role in driving growth, increasing brand awareness, improving customer engagement, and developing innovative marketing strategies that support all areas of the business.

Key Responsibilities

Digital Marketing \& Customer Engagement

• Plan, create, and manage email marketing campaigns and SMS marketing alerts.


• Develop and execute social media marketing strategies across multiple platforms.


• Create engaging content for websites, social media, email campaigns, and promotional activities.


• Grow and maintain customer databases while ensuring compliance with GDPR regulations.


• Develop targeted marketing campaigns for both B2B and B2C audiences.


• Analyse customer engagement and campaign performance, identifying opportunities to improve results and increase customer retention.

• Design marketing materials using Canva and other design tools.


• Create digital and print assets including flyers, brochures, advertisements, signage, and promotional materials.


• Creation of PowerPoint Presentations.


• Ensure brand consistency across all businesses within the group.


• Continually generate fresh and innovative marketing ideas to increase brand awareness, customer engagement, and sales.


• Research industry trends and competitor activity to identify new opportunities and marketing approaches, including weekly reporting.

• Manage and develop websites using Wix.


• Regularly update website content, imagery, promotions, blogs and landing pages.


• Drive ecommerce growth through improved user experience, conversion optimisation, and new online sales initiatives.


• Identify and implement innovative website features, functionality, and customer engagement tools.


• Proactively recommend and deliver new ideas to improve website performance, customer journeys, and online revenue generation.


• Monitor website analytics and provide recommendations for ongoing improvements.

• Support the day\-to\-day management of retail systems, including operation and administration of the Square till and point\-of\-sale platform.


• Develop shop front displays, POS materials, and in\-store promotional concepts.


• Create engaging customer experiences that encourage repeat business and increase sales.


• Assist with promotional events, launches, and seasonal campaigns.

• Work across multiple brands and business divisions, supporting the growth of the entire business portfolio.


• Develop marketing strategies and campaigns targeting both business customers (B2B) and consumers (B2C).


• Identify opportunities to expand customer reach, increase database growth, and improve customer lifetime value.


• Collaborate with management to develop new business opportunities, promotional initiatives, and growth strategies.


• Bring forward creative ideas and practical solutions that contribute to increased sales, customer acquisition, and brand development.

• Marketing qualification (Degree, Diploma, CIM qualification, or equivalent) with a minimum of 3 years' proven experience in a marketing role.


• Strong experience with email marketing platforms and campaign management.


• Experience managing social media accounts and creating content.


• Proficiency in Canva and digital design.


• Experience managing and developing websites using Wix.


• Understanding of ecommerce principles and online sales growth.


• Excellent written and verbal communication skills.


• Strong organisational skills with the ability to manage multiple projects and brands simultaneously.


• Creative mindset with a proactive approach to problem\-solving and business development.

• Knowledge of SEO and website optimisation.


• Experience with paid social advertising and Google Ads.


• Experience using CRM and marketing automation systems.


• Understanding of analytics and performance reporting.

• Opportunity to make a significant impact across multiple growing brands.


• Creative freedom to develop and implement new ideas.


• Supportive and collaborative working environment.


• Competitive salary.

Pay: £30,000\.00 per year

Benefits:

• Casual dress


• Company pension


• Free parking


• On\-site parking


• Store discount

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