Deputy Head of Marketing

Details
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Reference number

465180

Salary

£59,877 \- £66,869
A Civil Service Pension with an employer contribution of 28\.97%
GBP

Job grade

Grade 7### Contract type

Fixed term### Length of employment

12 Months### Type of role

Communications / Marketing### Working pattern

Full\-time, Part\-time, Compressed hours### Number of jobs available

1
Contents
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• Location


• About the job


• Benefits


• Things you need to know


• Apply and further information

Location
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Birmingham, Liverpool, Newport (Gwent), NorwichAbout the job
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Job summary

Insight into GCA \- Webinar

*Watch our Webinar on the above link and gain valuable insight into GCA and our recruitment processes.*

Call to action

Can you lead a team in a dynamic, fast\-changing environment? Are you a creative and innovative marketing professional ready to build our brand and clearly articulate our 'value for the nation' story with impact? We are seeking an experienced marketing leader who can hit the ground running for this 12\-month fixed\-term maternity cover opportunity.

Job Summary

Reporting to the Head of Marketing, you will lead a team of 6 (with 3 direct reports) to create compelling and engaging multi\-channel marketing activity within the complex government environment. You will ensure effective team collaboration by working closely with the wider marcomms leadership team. Your expertise in leadership, digital marketing, and insight and evaluation will ensure we achieved impactful outcomes, aligned with GCA strategic priorities and Government Communication Service standards.

Job description

Key Accountabilities:

Strategy

• Lead marketing plan delivery, ensuring alignment with the marketing and communications strategy and GCA business priorities.


• Lead on insight and evaluation reporting to ensure effective performance, aligned with the Government Communication Service evaluation framework.


• Work collaboratively with senior colleagues across GCA to ensure all marketing meets objectives, managing and mitigating any risks.


• Provide strategic marketing and branding counsel to ensure the GCA brand and reputation is protected and enhanced.

Operations

• Lead and guide team members, manage performance to ensure a high\-performing team, and support staff development through regular feedback.


• Collaborate with wider marcomms leadership team to ensure an effective content strategy, aligned to brand strategy, marketing channel strategies and the GCA business plan.


• Oversee agency management ensuring high quality performance, adherence to contract terms and on time, on budget delivery.


• Ensure all creative outputs reflect the GCA brand through a robust peer review process, managing and mitigating issues that may arise.


• Keep up to date with and implement, as appropriate, new digital marketing tools, techniques and channels to support marketing objectives and strategy.


• Work with the Head of Marketing to manage the marketing budget with a focus on low cost and no cost activity, applying robust spend controls that ensure best value.


• Ensure marketing operations systems, tools and processes are effective and continually optimised.

Professional Standards

• Apply the principles, policies and practices of Government Communications Service to a high professional standard.

Person specification

Essential Criteria (to be assessed at application stage):

• Line manager experience / capability: demonstrable experience of leading a team, overseeing resourcing and mentoring individuals to support growth and professional development.


• A proven track record of delivering high\-impact marketing activity: managing multiple priorities to meet business needs and achieve objectives.


• Strong strategic thinking and planning skills: ability to translate marketing strategy into operational results evidenced by robust evaluation and performance reporting.


• Digital marketing: proven experience of developing and leading effective digital marketing channels and content strategies.


• Excellent written and verbal communication skills: the ability to articulate complex propositions simply and adapt style to the audience.

Behaviours

We'll assess you against these behaviours during the selection process:

• Leadership


• Seeing the Big Picture


• Making Effective Decisions


• Communicating and Influencing

Benefits
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Alongside your salary of £59,877, Government Commercial Agency contributes £17,346 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.Valuing our people:

• Competitive salary


• Generous pension scheme


• A discretionary non\-contractual performance related bonus


• Working remotely in addition to working in advertised office location


• Flexi time scheme (available for B1\-B6\)


• Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays

Want to make a difference? Find out more about the rewarding work that we do in our candidate pack.

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service D\&I Strategy.

We want to make our recruitment process accessible to everyone, so if there is any way that we can support you, please contact recruitment@gca.gov.uk

Working flexibly, delivering outcomes

GCA operates a smarter working model that balances flexibility with collaboration. Successful candidates are expected to spend at least 26 days per quarter (approximately 2 days per week, pro\-rata) at their contracted office, another GCA site, or off\-site for meetings. For the remainder of the time, you may work from home or another suitable location that meets business needs.

Things you need to know
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Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.### Selection process details

This vacancy is using Success Profiles , and will assess your Behaviours.Selection Process

A reserve list may be held for up to 12 months, which the Civil Service may use to fill future suitably similar vacancies across government for candidates who are considered appointable following interview. Should you be placed on a reserve list and want to be removed please contact recruitment@gca.gov.uk.

Please note that as part of this recruitment process, if you are unsuccessful at the interview stage but are close to the benchmark score you may be considered for and offered a role at a lower pay band within the same job family.

Feedback will only be provided if you attend an interview or assessment.### Security

Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.### Nationality requirements

This job is broadly open to the following groups:

• UK nationals


• nationals of the Republic of Ireland


• nationals of Commonwealth countries who have the right to work in the UK


• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre\-settled status under the European Union Settlement Scheme (EUSS)


• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre\-settled status under the European Union Settlement Scheme (EUSS)


• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020


• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.### Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy .Apply and further information
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This vacancy is part of the Great Place to Work for Veterans initiative.
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.### Contact point for applicants

Job contact :

• Name : Recruitment team


• Email : recruitment@gca.gov.uk

Recruitment team

• Email : recruitment@gca.gov.uk

Further information

Our recruitment processes are underpinned by the principle of selection for appointment on merit on the basis of fair and open competition as outlined in the Civil Service Commissioners’ Recruitment Principles details of which can be found at http://civilservicecommission.independent.gov.uk

If you feel your application has n

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