CRM Manager (F/M/D)
<p><strong><em>Location</em></strong><em>: </em>Come and join us either in Barcelona, Berlin or Hamburg!<br><br>Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.</p>
<p>We are looking for an experienced CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies.</p>
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<h2><strong>YOUR DAILY ADVENTURES WILL INCLUDE:</strong></h2>
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<li>As part of the central CRM team, you will: design and execute CRM strategies that activate, engage and retain users across our 9 markets</li>
<li>Own end-to-end campaign delivery, from ideation to execution, across multiple channels</li>
<li>Advise on global and local initiatives, ensuring the right message reaches the right user at the right time</li>
<li>Drive experimentation and optimisation, setting up A/B tests, analysing results, and turning insights into actionable improvements</li>
<li>Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks</li>
<li>Manage and optimise the campaign calendar alongside automations, aligning communications with lifecycle stages and business priorities</li>
<li>Act as a the main point of contact for your area of CRM, collaborating closely with Marketing, Product and local teams</li>
</ul>
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<h2><strong>TO BE SUCCESSFUL IN THIS ROLE:</strong></h2>
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<li>3+ years of experience in CRM, lifecycle marketing, or customer engagement – ideally at a regional or global level</li>
<li>Hands-on experience with CRM platforms (experience with Braze is a strong plus)</li>
<li>Strong project management and stakeholder management skills, with the ability to influence across teams and markets</li>
<li>Ability to prioritise and manage multiple initiatives in a fast-paced environment</li>
<li>A data-driven mindset, using both quantitative and qualitative insights to inform decisions</li>
<li>Excellent communication skills in English (other European languages are a plus)</li>
</ul>
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<h2><strong>BENEFITS & PERKS IN A NUTSHELL:</strong></h2>
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<li>Flexible working arrangements</li>
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<li>LinkedIn Learning</li>
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<li>Sabbatical & special leave policies</li>
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<li>WeRoad partnership</li>
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<li>Birthday, 24th + 31st December off</li>
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<li>Short term EU work policy</li>
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<li>Mobility Credit</li>
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<li>Health Insurance</li>
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<li>Employee assistance program</li>
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<h2><strong>DIVERSITY, EQUITY & INCLUSION:</strong></h2>
<p><span style="font-weight: 400;">Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.</span><span style="font-weight: 400;"><br></span><span style="font-weight: 400;"> We want you to grow and evolve,</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">bring your true self to work</span><span style="font-weight: 400;">. </span></p>
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<h2><strong>ABOUT FREENOW:</strong></h2>
<p>Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. </p>
<p>In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?</p>
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