CRM Executive

Who are Vax?

Our Heritage\-rich expert led business has always had the same goal: to prioritorise innovation and to design easy\-to\-use products that seamlessly integrate into our customers’ lives, offering reliable, quick solutions to cleaning homes, whatever the mess

Vax has forged its reputation as a brand that focuses on its customers’ needs. Out culture of innovation is at the heart of everything we do, and we work hard to constantly think of new ways to improve our products, ensuring that we deliver premium\-quality products for our customers.

CRM Executive

We are pleased to share that Vax is looking for a CRM Executive to join the Marketing Communications team. This is a great role for a marketing executive looking to learn and develop from an experienced team of marketers. Reporting into the Head of Marketing Communications this individual will be responsible for the planning and execution of core marketing activity, with particular focus on our email channel, whilst monitoring and tracking results and ongoing performance to a high level of detail. They will support the development and optimisation of activity and results in line with business objectives and KPIs, looking to challenge and grow aspects already in use and introducing new ones.

Day to day

The role sits in the Marketing Communications team which sits alongside the Ecommerce and Social teams in a wider Marketing function. On a day to day, you will have full utilisation of the CRM platform Salesforce Marketing Cloud, including Personalisation and Einstein in order to develop bespoke customer journeys.

You will collaborate with the full Marketing team to ensure that CRM activity supports our brand values and execution complements wider campaign objectives.

Primary Duties and Responsibilities

• Work within Salesforce Marketing Cloud application to plan, build and deliver targeted email campaigns against business and department objectives.


• Regular briefing of internal design team and web team and managing these relationships.


• Copywriting using best practice direct marketing techniques in order to maximise response.


• Provide comprehensive daily and post campaign analysis reports of all activity.


• Use and develop current marketing practices for in\-house data, such as marketing automation to drive efficiency and increase Lifetime Value.


• Continual test and learn focus in order to maintain engagement and response from customer base.


• Full exploitation of Marketing Cloud Personalisation and Einstein applications to maximise efficiency of our CRM activity


• Monitoring competitor activity and reporting back to wider team


• Monitoring Trustpilot and other web\-based customer feedback apps


• Ensure standards are monitored for following best practice, data quality management and compliance with statutory regulations such as GDPR.


• Manage the communication and health of in\-house data by liaising with wider teams in the business, providing insight into data changes, shifts in metrics and impact of marketing activity.

What we need from you

• Previous experience of working in a CRM/database marketing role, with email marketing campaigns. This is a great chance to develop and learn !


• Experience using Salesforce Marketing Cloud or similar platform.


• Inquisitive marketer who uses date to inform and make commercial decisions


• Advanced Microsoft Excel


• Analytical mindset – Test and learn mentality, with great attention to detail


• HTML knowledge preferable but not essential


• Copywriting skill


• Some basic experience of writing creative briefs. This is preferable but not essential

Vax is made up of people who have a shared understanding of our mission and vision. Our values define who we are and what we stand for;

• Trust – We’re experts and everything we do is based on brilliant knowledge.


• Honesty – Our commitment to doing the right thing means we are always open and transparent.


• Resilience – For decades, we have embraced change and been agile in what we do. We aren’t easily discouraged.


• Innovation – We’re curious and explore opportunities, innovating to benefit our customers and business.


• Valued – We are better when each of us feels included and respected for who we are and what we contribute.


• Energy – We are positive thinkers, excited about what we do.

If this looks like a great career step into a wider marketing function in a global business then do not hesitate to apply !

Benefits:

• Company pension


• Life insurance


• On\-site parking


• Private medical insurance


• Work from home

Work Location: Hybrid remote in Droitwich WR9

This listing is from indeed. View original listing ↗