Creative Strategist & Social Media Manager
Creative Strategist \& Social Media Manager
Melanique Glow \| Organic Social \& Paid Creative — Meta and TikTok
Full\-time \| 40–45 hours per week
Hybrid — 257 Walworth Road, London SE17 1RL
Salary: negotiable
ABOUT MELANIQUE GLOW
Melanique Glow is a Black\-owned skincare brand with products made in the UK and created for melanin\-rich skin. Our purpose is to help people feel confident and cared for through skincare that understands their needs.
THE ROLE
We’re looking for someone who is passionate about content, understands beauty culture and can turn audience insights into ideas that build a community and inspire people to buy. You’ll own our organic social presence and the creative strategy behind our Meta and TikTok ads, taking ideas from research through execution, publishing and learning.
WHAT YOU’LL DO
- Develop a social strategy and content calendar across Instagram, Facebook and TikTok.
- Plan and publish Reels, TikToks, Stories, carousels and other platform\-appropriate content.
- Turn skincare questions, customer feedback, product routines and relevant trends into engaging content.
- Write captions and respond to comments and messages in a consistent brand voice.
- Research customer motivations and purchase objections to develop advertising angles.
- Write hooks, scripts, ad copy, storyboards and clear production briefs.
- Develop creator content, product demonstrations, testimonials, educational videos and static ad concepts.
- Plan creative tests across messages, openings, formats and calls to action.
- Analyse organic and paid creative performance and use findings to improve the next round of content.
- Adapt successful organic ideas for paid campaigns and use paid learnings to inform organic content.
- Guide assets from concept to completion, keeping production organised and feedback actionable.
- Keep visuals and storytelling consistent with the brand and communicate skincare benefits accurately and thoughtfully.
- Maintain an organised library of content, briefs and creative learnings.
- A portfolio showing strong social content and advertising creative, with a clear explanation of your contribution.
- A strong understanding of what makes content work on Instagram, Facebook and TikTok.
- Experience developing creative for Meta and TikTok ads, including hooks, storytelling, pacing and calls to action.
- Excellent copywriting and the ability to turn an idea into a clear production brief.
- Confidence interpreting watch time, engagement, click\-through rates and conversion results.
- An organised approach to content calendars, deadlines and multiple creative projects.
- Curiosity, initiative and a willingness to test ideas and learn from results.
- A thoughtful understanding of our audience and a real interest in skincare, beauty and content.
WHAT SUCCESS LOOKS LIKE
Build a consistent social presence, an engaged and relevant audience, and a reliable flow of creative ideas for testing. Explain what resonates, what needs to change and how those findings inform future content.
WHY JOIN US?
This is an opportunity to shape the voice and creative direction of a brand centred on melanin\-rich skin. Your ideas will influence how people discover our products, connect with our story and become part of our community.
HOW TO APPLY
Include your CV or professional profile and portfolio with your application. Share two or three examples of organic content or paid creative, explaining your contribution, objectives, results where you have permission to share them, and what you learned.
Work Location: Hybrid remote in London SE17 1RL
This listing is from Indeed. View original listing ↗