Content Marketing Executive

Location: Coventry / HybridJob type: Full\-timeDepartment: The Herd Evolve – CreativeReports to: Content \& Marketing Lead / Senior Leadership Team

About The Herd

The Herd is a fast\-growing Coventry\-based digital marketing and media agency helping ambitious businesses find their voice, reach the right audience and grow with confidence. We combine bold ideas, smart media, data\-led strategy and creative storytelling to deliver meaningful results for clients across the UK and internationally.

Our work spans paid media, SEO, social media, branding, websites, content creation and digital strategy. But we are more than a typical agency: we are a close\-knit collective built on loyalty, transparency, trust and a commitment to delivering an exceptional client experience.

Brands are stronger with The Herd.

The role

We are looking for a talented, proactive and creative Content Marketing Executive to join The Herd’s growing creative team.

This is an exciting hands\-on role for someone who loves creating content that gets noticed. You will support the planning, creation and delivery of engaging digital content across a range of client sectors, platforms and campaigns.

From social media graphics and short\-form video to email campaigns, blogs, presentations and branded marketing materials, you will help bring ideas to life in a way that is visually strong, on\-brand and commercially effective.

You will be confident using Canva and The Adobe Creative Suite, with a good eye for design, attention to detail and an understanding of what makes content perform online. You will also be happy working in a fast\-moving agency environment, balancing multiple deadlines while bringing fresh ideas to the table.

Key responsibilities

• Create high\-quality, engaging social media content for a range of client accounts across platforms including LinkedIn, Instagram, Facebook, TikTok and X.


• Design branded graphics, carousels, social assets, digital adverts, presentations, campaign materials and simple print collateral.


• Use Canva, Adobe Creative Suite and Photoshop to produce professional visual content in line with client brand guidelines.


• Support the creation and editing of short\-form video content, reels, animations and campaign assets where required.


• Write and adapt clear, engaging copy for social posts, blogs, email campaigns, website content, case studies, PR activity and digital advertising.


• Help plan monthly content calendars that align with client objectives, key dates, campaigns, audience needs and wider marketing activity.


• Research trends, competitors, industry news and content opportunities to keep client activity relevant, creative and timely.


• Work closely with account managers, paid media specialists, web developers and the wider creative team to ensure content supports broader campaign goals.


• Assist with content scheduling, publishing, community management and reporting where required.


• Maintain consistency across tone of voice, visual identity and messaging for each client.


• Support content shoots, events and client meetings, including capturing behind\-the\-scenes content when needed.


• Use performance insights to understand what content is working and help shape future creative decisions.


• Keep up to date with changes across social media platforms, content formats, design trends, AI tools and digital marketing best practice.


• Help protect and enhance The Herd’s own brand through strong agency social content, thought leadership, case studies and marketing activity.

• Previous experience in a content marketing, social media, creative, marketing executive or similar role.


• Strong working knowledge of Canva, including creating branded templates, social graphics, presentations and campaign content.


• Design experience using Adobe Creative Suite, particularly Adobe Photoshop. Experience with Illustrator, InDesign, Premiere Pro or Adobe Express.


• A strong eye for layout, typography, colour, imagery and consistent branding.


• Confidence creating content for social media, particularly visual\-first and short\-form formats.


• Strong written communication skills, with the ability to adapt tone of voice for different brands and audiences.


• Good organisation skills and the ability to manage multiple client tasks, projects and deadlines.


• A proactive approach: you spot opportunities, bring ideas and take ownership of your work.


• Comfortable receiving feedback, making improvements and working collaboratively as part of a team.


• An understanding of digital marketing fundamentals, including audience engagement, brand awareness, lead generation and conversion.


• A portfolio or examples of previous design, social media, campaign or written\-content work.

• Experience working in an agency environment or managing content for multiple brands.


• Basic video editing, motion graphics or animation experience.


• Familiarity with Meta Business Suite, LinkedIn Campaign Manager, scheduling platforms or social media analytics.


• Experience writing blogs, PR copy, email campaigns, web copy or case studies.


• Understanding of SEO principles and how content can support organic visibility.


• An interest in AI\-assisted content creation, automation and emerging marketing technology.


• Photography, videography or content\-capture experience.


• Experience using tools such as CapCut, Adobe Premiere Pro, Figma, Notion, ClickUp, Trello or Google Workspace.

We are looking for someone who is creative but commercially aware. You will understand that brilliant content is not just about looking good; it must communicate clearly, reflect the brand, connect with the audience and support a measurable business goal.

You will thrive at The Herd if you are:

• Curious about brands, culture, social media and what makes people engage.


• Excited by creative campaigns and bold ideas.


• Organised enough to manage detail without losing creative momentum.


• Comfortable working across different industries and learning quickly.


• Positive, dependable and willing to support your teammates.


• Ambitious about developing your design, content and marketing skills.


• Happy working in a growing business where every team member has the chance to make a visible impact.

• The opportunity to work with a fast\-growing, ambitious agency serving clients in the UK and internationally.


• Exposure to a wide range of industries, marketing challenges and creative projects.


• A supportive, people\-first working culture built around trust, recognition and development.


• Ongoing training in digital marketing, content, creative tools, AI and emerging technology.


• Regular appraisals, goal setting and personal development support.


• The chance to contribute ideas and play a genuine role in shaping client campaigns and The Herd’s future.


• Team socials, recognition initiatives and the opportunity to become part of a close\-knit, high\-performing team.


• A workplace where creativity, innovation and great client experience are taken seriously.

Please send your CV alongside a short cover note explaining why you would like to join The Herd. We would also like to see a portfolio, website, social media account or examples of content you have created using The Adobe Suite.

At The Herd, we welcome applicants from all backgrounds. If you are creative, motivated and ready to grow with an ambitious agency, we would love to hear from you.

Pay: £25,420\.00\-£30,000\.00 per year

Benefits:

• Casual dress


• Company pension


• Free parking


• On\-site parking


• Work from home

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