Consumer Insights Manager

Handle Recruitment are looking for a Consumer Insights Manager, this is a super exciting opportunity to contribute to the growth of a global sports tour, within one of the world's fastest-growing sports.

£50,000 to £58,000 based on experience
Central London (office-based, 5 days per week) with travel to tournaments and events
Permanent | Full Time

Position Summary

Our client is looking for a Consumer Insights Manager to help better understand their fans, markets, players and partners by turning data into actionable insights.
The successful candidate will play a key role in shaping marketing, commercial and business strategies, ensuring decisions are driven by a strong understanding of the audience and continued business growth.
The role will operate as a shared resource across the Marketing & Communications and Commercial teams. Out-of-hours work may be required during tournament weeks, and the successful candidate will travel to tournaments on a rotational basis with other team members.

Responsibilities

• Turn data into actionable insights that drive fan growth, commercial opportunities and business performance.


• Develop dashboards and reporting to help teams measure success and make informed decisions.


• Lead brand tracking, audience research and competitive analysis.


• Analyse fan behaviour and performance data to identify trends and opportunities.


• Partner with Commercial, Marketing and Business Development teams to support revenue growth and partner value.


• Translate complex data into clear, engaging presentations and recommendations.


• Support sponsorship effectiveness studies, campaign measurement and thought leadership projects.


• Identify new data sources, technologies and AI-driven methodologies to improve insight capabilities.


• Share key findings internally and externally through presentations, reports, newsletters and industry content.


• Act as a trusted expert on fan behaviour, consumer trends and developments across the sports and entertainment landscape.

• 5+ years' experience in insights, research, analytics or a media-focused role, ideally within sport, media or entertainment.


• Strong analytical skills with the ability to turn complex data into clear business recommendations.


• Experience with reporting tools, dashboards and data visualisation.


• Excellent storytelling and presentation skills.


• A curious mindset with a passion for understanding fans, identifying trends and uncovering opportunities.


• Interest in emerging technologies, AI and data innovation.


• Strong organisation and workload management skills.


• Proven ability to build strong collaborative relationships across teams and stakeholders.


• A passion for sport, entertainment and media.

• Competitive salary.


• Private health insurance, including dental cover, after completion of probation.


• Enhanced pension scheme, with the organisation contributing 8.34% and a minimum employee contribution of 4.17%.


• Life assurance at 4x salary.


• 25 days' annual leave plus your birthday off.

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.

This listing is from Reed. View original listing ↗