Commercial Growth Marketing Manager

Furthermore, here at FFE we value our employees giving them the freedom to be creative and innovative. Having a great team spirt and people that are proud to work for a company that saves lives, our teams see the direct impact of their efforts in the daily operations.

Duties and Responsibilities:

• Own the commercial growth plan across outreach, demand generation, win\-back, and channel, with clear quarterly targets for pipeline and revenue


• Build and maintain the ideal customer profile and segmentation model, align personas to use cases, industries, and buying triggers


• Design and run multi\-channel outreach programmes with Sales, including messaging, cadences, and conversion goals


• Use VoC insights to refine positioning, pricing and packaging inputs, objection handling, and competitor differentiation


• Own win\-back and reactivation strategy for lost and lapsed accounts in coordination with Sales


• Develop and grow channel performance, including partner recruitment support, onboarding, enablement, joint planning, and co\-marketing activity


• Define measurement and attribution, report on marketing\-sourced and influenced pipeline, conversion, ROI, and velocity


• Improve lead management processes with Sales, including SLAs, scoring, routing, follow\-up speed, and feedback loops


• Maintain a rolling prioritised backlog of growth initiatives, manage budget and agencies, and coordinate cross\-functional delivery with Product, Sales, and Customer Success

Skills and Experience:

• Commercial mindset with pipeline and revenue ownership, Essential

Proven ownership of marketing sourced and influenced pipeline, SQLs, opportunities, and revenue targets

• Go\-to\-market planning and prioritisation, Essential

Experience building quarterly growth plans, selecting channels, allocating budget, and sequencing initiatives by impact

• B2B demand generation execution, Essential

Strong background delivering multi\-channel campaigns across digital, events, webinars, partners, and website journeys

• Sales and outbound alignment, Essential

Experience supporting SDR and sales outreach with messaging, cadences, lists, and meeting booking programmes

• Voice of Customer and win\-loss insight, Essential

Ability to run interviews and analysis and convert insight into messaging, objections handling, and content

• Positioning and messaging development, Essential

Proven ability to turn product value into clear propositions and differentiation by segment or market

• Funnel analytics, attribution, and reporting, Essential

Strong understanding of conversion metrics, attribution models, and reporting tied to pipeline and revenue

• CRM and marketing operations literacy, Essential

Hands\-on experience with HubSpot or Salesforce covering lifecycle stages, lead management, SLAs, and data quality

• Channel, partner, and win\-back experience, Desired

Experience enabling partners, running joint campaigns, and reactivating lost or lapsed accounts

FFE Benefits include: 25 days Annual Leave, Company bonus Scheme, Halma Pension plan, BUPA health insurance, Simply Health cash plan, EAP.

\#LI\-JS9 \#FFE

If you like wild growth and working with happy, enthusiastic over\-achievers, you'll enjoy your career with us!

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