Chinese Speaking Digital Marketing Operation Specialist

Job Overview
My client is seeking a Mandarin\-speaking Digital Marketing Operations Specialist to drive website growth and improve digital performance across traffic acquisition, content expansion, SEO, conversion optimisation, and marketing automation.

This role is ideal for a data\-driven digital operations professional with strong content operations expertise, hands\-on SEO experience, and an AI\-first mindset.

Your goal will be to continuously increase website traffic, improve conversion rates, and deliver measurable business impact through scalable and efficient digital systems.

Duties

Growth \& Funnel Optimisation

• Lead or support the development and execution of website growth strategies across traffic, content, SEO, and conversion optimisation


• Build and optimise the full digital funnel: traffic acquisition → content distribution → user engagement → conversion


• Improve user journeys, site structure, and content architecture to increase engagement and conversion rates

SEO \& Content Operations

• Develop and enhance SEO strategies including keyword research, content planning, on\-page SEO, technical SEO, and link building


• Improve website content structure and ensure consistent content growth aligned with SEO performance goals

Automation \& AI\-Driven Operations

• Design and implement AI\-powered automation workflows across content creation, editing, publishing, distribution, and performance tracking


• Continuously improve operational efficiency using automation tools and AI technologies

Data \& Performance Management

• Build and maintain tracking systems for traffic, user behaviour, and conversion performance


• Analyse data insights to optimise growth strategies, execution efficiency, and ROI


• Monitor key performance indicators (traffic, conversion rate, engagement, acquisition cost, etc.)

Cross\-Functional Collaboration \& Process Development

• Collaborate with content, engineering, and design teams to deliver growth initiatives


• Develop SOPs, standardised processes, and scalable systems to improve operational efficiency


• Stay up to date with digital marketing trends, tools, and best practices

Experience

• Experience in website operations, growth operations, content operations, SEO, or related digital marketing fields


• Proven ability to independently lead and deliver growth initiatives


• Strong track record of measurable performance improvements and results\-driven execution


• Strong understanding of SEO, content strategy, user conversion, and data analysis


• Familiarity with GPT or other AI tools and ability to apply them in marketing workflows


• Strong analytical mindset with a focus on continuous optimisation and performance improvement


• Ability to clearly communicate strategy, execution, and results

Pay: £30,000\.00\-£55,000\.00 per year

Work Location: Hybrid remote in London

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