Chinese Speaking Digital Account Manager

The Role

We're looking for a China \& Far East Online Marketing Manager to lead digital marketing strategy and execution for clients targeting China, and the broader Asia\-Pacific region as well as Europe and US. This is a specialist role at the intersection of regional expertise, digital marketing performance, and client strategy.

You'll own the research, planning, and delivery of market\-entry and growth programs for US\-based clients, working across channels including Baidu, WeChat, Google Ads, Microsoft Ads, META etc

What You'll Do

• Develop and execute online marketing strategies for clients entering or scaling in China and international markets


• Manage and optimize campaigns across Baidu, WeChat, Google Ads, Microsoft Ads, META etc


• Conduct market research, competitor analysis, and audience profiling for target markets


• Oversee localization of digital content, websites, and campaigns for cultural and linguistic fit


• Report on campaign performance, translating data into clear insights and recommendations for US\-based clients


• Stay current on platform algorithm changes, regulatory requirements, and digital trends across target markets


• Contribute to new business proposals and client presentations

What You Bring

• Native or near\-native Mandarin proficiency is a must


• 3\+ years of experience in digital marketing with a focus on China and/or Far East markets


• Hands\-on experience with Baidu Ads, WeChat Official Accounts, Weibo, and/or equivalent regional platforms


• Strong grasp of SEO, SEM, content, and social media strategy in regional contexts


• Ability to bridge US client expectations with in\-market realities


• Comfortable working with AI tools as part of daily workflow


• Excellent English communication skills for client\-facing work


• Experience with analytics platforms and performance reporting

About IBT Online

IBT Online is an international digital growth agency helping American companies expand their brand, revenue, and market presence across domestic and global markets. Founded in 2002, we specialize in international digital marketing, website localization, SEO, SEM, social media, and B2B full\-stack digital services. AI is embedded across every engagement and every role.

Why IBT Online

• Work with a globally experienced team on high\-impact international growth programs


• Fully AI\-enabled environment with ongoing training and tools


• Collaborative, entrepreneurial culture with real ownership of your work


• Opportunity to grow with a specialist agency at the forefront of international digital marketing

Job Types: Permanent, Full\-time

Pay: £32,000\.00\-£36,000\.00 per year

Benefits:

• Company events


• Company pension

Ability to commute/relocate:

• Bristol BS1: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Google Ads: 2 years (preferred)


• Baidu Ads Management: 2 years (required)


• WeChat Ads Management: 1 year (required)

Language:

• Chinese (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Bristol BS1

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