Business Development Manager (BDM)

Job Overview
We are seeking a dynamic and results\-driven Business Development Manager (BDM) to join our organisation.

Role Overview
As a Business Development Manager (BDM) for Sefton based drinks wholesaler, you will be a primary driver of growth for our beverage portfolio in the on\-trade sector (pubs, bars, restaurants, and hotels). This is a high\-autonomy, field\-based role focused on opening new accounts, reactivating dormant clients, and nurturing long\-term partnerships through expert category knowledge.

Key Responsibilities

• New Business Acquisition: Identify, prospect, and secure new accounts through a "hunter" mentality, including cold calling and face\-to\-face pitching.


• Account Management: Nurture a portfolio of existing customers, ensuring exceptional service and identifying opportunities for upselling or range expansion.


• Territory Strategy: Manage a designated geographic area independently, balancing field visits with structured sales activities to meet weekly volume and revenue targets.


• Category Expertise: Arrange staff training and wine/beer tastings for clients, providing advice on all matters regarding the on\-trade using our vast support network.


• Commercial Negotiation: Negotiate pricing, supply deals, and stocking agreements to ensure maximum profitability for both the business and the client.


• Market Intelligence/Research: Stay ahead of industry trends, competitor activities, and new product launches to inform sales strategies.

• Revenue Growth: Achievement of monthly and quarterly sales revenue targets from new and existing business.


• New Account Openings: Number of successful "new taps" or wine listings secured per period.


• Customer Retention: Success rate in maintaining repeat business and reactivating dormant accounts.

Requirements \& Qualifications

• Industry Experience: Proven track record in beverage sales is preferable, however if you can demonstrate core values such as experience in field sales, integrity and work ethic we would welcome your application.


• Skills: Exceptional negotiation, relationship\-building, and communication skills.


• Resilience: A self\-motivated, "can\-do" attitude with the ability to work under pressure and hit targets.


• Logistics: A full driving licence and the ability to travel extensively within the assigned territory.

• Base Salary: Dependant on your experience and ability.


• Incentives: Uncapped commission structures.


• Other: Company vehicle is provided along with a mobile phone and laptop/tablet.

Benefits:

• Free parking


• On\-site parking

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