Business Development Executive

About Hensol Castle Distillery

Hensol Castle Distillery crafts premium Welsh spirits with a growing footprint across on\-trade, wholesale and retail. As we enter a critical growth phase, we are focused on delivering profitable, sustainable expansion — particularly within higher\-margin on\-trade channels.

We are seeking a driven and commercially focused Business Development Executive to support the next phase of growth. This is a hands\-on, field\-based role focused on identifying, targeting and converting new on\-trade and independent retail customers.

The Mission

To physically get the product into the market. You are the engine that turns interest into orders.

The Role

You will execute a clearly defined sales strategy and contribute directly to profitable growth. This is a true new business role requiring daily prospecting, strong conversion skills, and disciplined pipeline management.

Key focus areas include:

• Proactive prospecting and structured daily outreach


• Securing new listings and house pours


• Negotiating profitable commercial terms


• Driving rate of sale within accounts


• Delivering measurable gross profit growth

Key Responsibilities

• Identify and target priority on\-trade groups and independents


• Conduct daily field prospecting activity (calls, visits, outreach)


• Convert opportunities into long\-term trading accounts


• Secure pouring rights and range depth within accounts


• Support and activate wholesale listings to drive pull\-through demand


• Run tastings, staff colleague training and activation events


• Represent the distillery at trade shows and industry events, as well as consumer events, acting as an ambassador for the brand and driving direct retail sales


• Accurately record all prospecting activity, meetings and account interactions within the company CRM system


• Maintain a clean, structured and up\-to\-date sales pipeline


• Track conversion rates from prospect to listing and monitor rate of sale


• Use CRM data to inform territory planning and prioritisation


• Deliver against defined revenue and gross profit targets


• Maintain disciplined pipeline management and performance reporting

What Success Looks Like (First 12 Months)

• Growth in profitable on\-trade listings


• High conversion rate from prospect to trading account


• Clear gross profit contribution exceeding salary cost


• Expansion of premium pouring accounts


• Improved SKU rate of sale across the territory

About You

• Proven field sales experience (spirits or premium drinks preferred)


• Confident in cold prospecting and handling rejection


• Commercially aware with understanding of margin and profitability


• Self\-motivated, organised and target\-driven


• Strong relationship\-building and negotiation skills


• Full UK driving license

Experience:

Minimum 2 years’ experience in drinks sales, FMCG or on\-trade field sales, willing to look at candidates with transferable skills build built within the hospitality industry

Experience working with wholesalers or route\-to\-market partners is desirable

Demonstrable proven track record of winning new business

What We Offer

• Competitive base salary


• Performance\-based bonus structure


• Company benefits package


• Autonomy within your territory


• Opportunity to grow within a scaling premium brand

No agencies please. We'll contact you if required.

Job Types: Full\-time, Permanent

Pay: Up to £30,000\.00 per year

Benefits:

• Company pension


• Employee discount


• On\-site parking

Application question(s):

• Please explain why you feel your skills and experience are a suitable match for this role. (We wont progress any applications that dont answer this question)

Experience:

• FMCG Sales: 2 years (required)

Work Location: Hybrid remote in Pontyclun CF72 8JX

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