Business Development Director – MediBence

About MediBence

MediBence is developing a new approach to diagnostic infrastructure: deployable, integrated diagnostic centres designed to combine the accessibility and patient experience of a Community Diagnostic Centre with the flexibility and speed of mobile deployment.The MediBence platform brings together diagnostic imaging, clinical rooms, reception and waiting areas, integrated power and battery infrastructure, water and waste systems and remote monitoring within a single deployable solution.Our ambition is to change how healthcare organisations think about diagnostic capacity providing an alternative to both conventional mobile imaging and lengthy, infrastructure\-heavy permanent developments.We are now looking for an exceptional commercial individual to take MediBence to market.

The Role

The Business Development Director will be responsible for identifying, developing and converting new commercial opportunities for MediBence across the UK and, where appropriate, international markets.This is fundamentally a new\-business generation role.We are looking for someone who is comfortable starting with a new and differentiated proposition, identifying where it solves a genuine customer problem, finding the appropriate decision\-makers and creating opportunities from the ground up.You will work directly with the MediBence Board and will have significant freedom to shape the commercial strategy, target market and sales pipeline.The role will initially be remote, with regular travel to customers, prospective deployment sites, industry events and Board meetings in London or Bristol.

Key ResponsibilitiesNew Business Development

Proactively identify organisations and projects where MediBence could provide a solution, including:

• NHS Trusts and Integrated Care Boards


• Community Diagnostic Centre programmes


• Independent healthcare providers


• Imaging providers


• Hospital redevelopment and capacity programmes


• Infrastructure and estates teams


• Private hospital groups


• Research institutions and universities


• International healthcare organisations


• Strategic partners and infrastructure providers

Build relationships directly with senior healthcare decision\-makers, including executives, clinical leaders, imaging directors, procurement teams, estates teams and commissioners.Generate meetings and commercial opportunities through proactive prospecting, networking, referrals, events, industry contacts and strategic partnerships.

Pipeline Development

Create and maintain a structured national sales pipeline from initial prospect through to contract.Identify upcoming diagnostic capacity requirements, capital programmes, CDC developments, infrastructure constraints and temporary or permanent imaging requirements.Maintain clear records of:

• Prospects


• Opportunities


• Decision\-makers


• Estimated contract values


• Probability of conversion


• Next actions


• Expected decision dates

Provide regular pipeline and opportunity reporting directly to the Board.

Customer Engagement

Present the MediBence proposition to potential customers and clearly articulate the operational, financial and clinical advantages of the model.Understand each customer's underlying requirement and work with the MediBence technical and operational teams to develop an appropriate solution.Arrange:

• Customer demonstrations


• Factory visits


• Site visits


• Technical presentations


• Executive meetings


• Clinical and operational workshops

Develop relationships over what may sometimes be long healthcare procurement cycles.

Commercial Development

Work with the Board to develop commercial models appropriate to different customers, including:

• Capital purchase


• Long\-term rental


• Managed\-service arrangements


• Imaging capacity partnerships


• Lease or lease\-to\-own structures


• Strategic partnerships

Support preparation of commercial proposals, quotations and Board\-level business cases.Identify barriers to purchase and develop practical commercial solutions capable of moving opportunities forward.

Market Development

Help establish MediBence as a recognised solution within the diagnostic imaging and healthcare infrastructure market.Identify priority geographic areas and market segments.Develop relationships with relevant NHS, healthcare, imaging, estates and infrastructure networks.Attend and represent MediBence at relevant conferences, exhibitions and industry events.Work with marketing partners to ensure campaigns generate meaningful sales opportunities rather than simply awareness.Provide market intelligence to the Board on:

• Customer requirements


• Competitor activity


• Emerging diagnostic programmes


• Procurement trends


• Pricing expectations


• Product\-development opportunities

Strategic Partnerships

Identify organisations that could accelerate MediBence adoption, including:

• Imaging equipment manufacturers


• Construction and infrastructure partners


• Healthcare operators


• Finance providers


• Estates organisations


• Diagnostic service providers


• International distributors or partners

Develop commercial relationships where these create genuine routes to market.

What We Are Looking For

We are looking for someone commercially ambitious, credible and highly proactive.The successful candidate should be comfortable being given a product, a market and a commercial objective and then independently creating opportunities.You should be someone who naturally asks:

Who needs this? Who makes the decision? How do I get in front of them? What do we need to do to get the deal signed?

Essential Attributes

• Strong track record in B2B business development or complex solution sales


• Demonstrable experience originating new opportunities rather than relying solely on inbound leads


• Confidence engaging with senior executives and Board\-level stakeholders


• Strong commercial judgement


• Excellent presentation and relationship\-building skills


• Ability to manage complex and sometimes lengthy sales cycles


• Comfortable working independently and being accountable for results


• Highly organised approach to pipeline and opportunity management


• Willingness to travel extensively across the UK


• Able to attend Board meetings in London or Bristol

Particularly Valuable Experience

Experience in one or more of the following would be highly advantageous:

• NHS business development


• Diagnostic imaging


• Community Diagnostic Centres


• Medical equipment


• Healthcare infrastructure


• Modular healthcare buildings


• Capital equipment sales


• Managed healthcare services


• Hospital estates


• Private healthcare


• Healthcare procurement

Direct experience selling into NHS organisations would be particularly valuable, but we would consider an outstanding complex\-sales professional from an adjacent sector.

Measures of Success

The role will be measured primarily on commercial outcomes rather than activity alone.Key measures are expected to include:

• Qualified sales pipeline generated


• Number and value of new opportunities


• Senior customer meetings secured


• Demonstrations and factory visits arranged


• Proposals submitted


• Conversion of opportunities into contracts


• Revenue and margin generated


• Development of strategic partnerships


• Quality and accuracy of Board pipeline reporting

Specific annual and quarterly targets will be agreed with the Board.

Working Style

MediBence is an entrepreneurial business and this role will suit someone who enjoys operating with autonomy.There will not be a large corporate sales structure around the successful candidate. Instead, they will have direct access to the Board, technical specialists and operational teams and will be expected to use those resources intelligently to progress opportunities.We want someone who sees an empty pipeline as an opportunity rather than a problem.

Why Join MediBence?

This is an opportunity to take a genuinely differentiated healthcare infrastructure proposition into a market facing significant diagnostic capacity and infrastructure challenges.The successful candidate will join at an early stage of MediBence's commercial development and will therefore have the opportunity to materially influence its sales strategy, commercial model and future growth.For the right individual, there is significant scope for the position to develop alongside the business.

Benefits:

• Company pension


• Cycle to work scheme


• Employee discount


• Free parking


• Gym membership


• Health \& wellbeing programme


• On\-site parking

Work Location: Hybrid remote in London

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