BI / Data Analyst - Performance Marketing Executive

Hey, you! Yes, you—the data\-driven, insights\-hungry, optimisation\-obsessed analyst. Welcome to Zenco, a marketing and technology company that believes in making smart decisions, not just gut feelings.

We thrive on data\-driven growth, and we’re looking for someone who can not only analyse the numbers but also turn them into strategic actions that drive business and marketing performance.

This isn’t just about crunching numbers. This is about using data as a weapon to shape strategies, optimise paid ad campaigns, and uncover insights that push our business forward.

If you love asking the right questions, finding answers in data, and actually doing something with them, then keep reading.

What You’ll Be Doing (Your Mission, Should You Choose to Accept):

• Extract and analyse data from multiple sources (marketing platforms, CRM, website analytics, internal databases).


• Identify trends, patterns, and correlations that impact marketing ROI and business performance.


• Develop actionable insights that improve advertising efficiency, audience targeting, and budget allocation.


• Build powerful BI dashboards using Power BI to make data more accessible to teams.


• Write and optimise SQL queries to extract meaningful insights from complex datasets.


• Own and optimise paid ad campaign performance – Google Ads, Meta.


• Predict and model customer behavior to improve marketing strategies and conversion rates.


• Test, experiment, and iterate – Run A/B tests, analyse performance, and fine\-tune campaigns.


• Work with the marketing team to shape ad strategy based on real data—not assumptions.


• Automate reporting and alerts so we can react to performance shifts in real\-time.


• Challenge assumptions, question vanity metrics, and find the real drivers of success.

This isn’t a role where you just hand off reports to someone else. You’ll be part of the decision\-making process, influencing where we spend, who we target, and how we grow.

Mention the phrase "Data without action is just a bunch of numbers" in your interview. This tells us you’re detail\-oriented and actually read the job description!

What We’re Looking For (The Must\-Haves)

• 1\+ year's experience in BI, data analytics, or marketing analytics.


• Strong SQL skills (writing queries, optimising database performance, data extraction).


• Experience with Power BI for data visualisation \& storytelling.


• Python or R or JavaScript skills desirable but not necessary (bonus points for automation skills!).


• Ability to analyse ad performance and drive real optimisations.

Job Type: Full\-time

Pay: £25,000\.00\-£30,000\.00 per year

Ability to commute/relocate:

• Leicester, Leicestershire: reliably commute or plan to relocate before starting work (required)

Work Location: In person

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