Automotive General Sales Manager – New & Used Cars

Automotive General Sales Manager

Advance Motors
Full\-time \| Permanent

Advance Motors is looking for an experienced and highly motivated General Sales Manager to take overall responsibility for our new and used vehicle sales operation.

This is a senior, hands\-on management position for someone who can lead the sales department, develop the team and take ownership of sales volume, profitability, used car performance, finance penetration, customer experience and overall sales standards.

The Role

As General Sales Manager, you will be responsible for the overall performance of the sales department, including:

• Leading and managing the new and used car sales operation


• Managing, motivating and developing the sales team


• Driving new and used vehicle sales volume and profitability


• Setting and monitoring departmental and individual KPIs


• Managing daily, weekly and monthly sales performance


• Ensuring all enquiries and leads are followed up quickly and effectively


• Improving lead conversion, appointment and sales performance


• Managing used car stock levels, pricing, ageing and stock turn


• Overseeing vehicle appraisals and part\-exchange valuations


• Ensuring used vehicles are prepared, advertised and priced effectively


• Maximising finance and additional product opportunities while maintaining FCA\-compliant processes


• Managing manufacturer targets and supporting achievement of quarterly objectives


• Maintaining high standards throughout the customer journey, from initial enquiry through to vehicle handover


• Coaching Sales Executives and supporting individual performance improvement


• Working closely with marketing to generate enquiries and improve sales opportunities


• Monitoring customer satisfaction and ensuring high standards of customer service


• Preparing sales forecasts and reporting performance to senior management


• Identifying opportunities to improve processes, efficiency and profitability

The ideal candidate will:

• Have proven experience as a General Sales Manager, Sales Manager or Used Car Sales Manager within automotive retail


• Have strong knowledge of both new and used vehicle sales


• Be commercially focused with a strong understanding of gross profit and departmental profitability


• Have excellent used car management skills, including stock ageing, pricing and stock turn


• Be confident with vehicle appraisals and part exchanges


• Have a strong understanding of automotive finance and FCA requirements


• Be comfortable managing performance through KPIs and sales data


• Have a proven ability to lead, coach and motivate a sales team


• Be highly organised and process\-driven


• Have excellent communication and customer service skills


• Be confident using CRM, DMS and digital lead\-management systems


• Hold a full UK driving licence

• Competitive basic salary


• Uncapped performance\-related bonus / OTE


• Company car


• 30 days' holiday including Bank Holidays


• Senior management responsibility and autonomy


• Career development opportunities within a growing dealer group


• Modern digital systems and increasing use of AI technology across sales and lead\-management processes

Advance Motors is an established automotive dealer group operating since 2015, representing Vauxhall, BYD and Leapmotor across multiple locations.

We are continuing to grow and invest in our dealerships, people, technology and sales operations.

We are looking for a commercially focused General Sales Manager who will take ownership of the department, lead from the front and build a high\-performing sales team.

Job Type: Full\-time, Permanent

If you are an experienced automotive Sales Manager looking for the opportunity to take the next step in your career, we would like to hear from you.

Apply today with your CV.

Pay: £50,000\.00\-£90,000\.00 per year

Work Location: In person

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