via reed · 27 May 2026 ·10 days ago

Associate Director - General Practice

Vaisto Recruitment Ltd
Liverpool Full-time
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Future Partner – General Practice Senior Manager / Associate Director
Liverpool | £contact Vaisto Recruitment for salary information + clear route to Partner

General Practice Senior Manager / Associate Director - Role description:

This role has been created due to succession planning. You will be stepping into a key leadership position in a successful Liverpool general practice team, with a genuine, planned path to Partner within c. 3–4 years for the right person.

This role is ideal for a Senior Manager or Associate Director in general practice who:

  • Feels “ready for more” but blocked where they are, and

  • Wants real influence in a growing group, while keeping the relationship-driven feel of a local practice.

About the Firm:

Award-winning, regional accountancy and business advisory firm, now part of a larger North West / national group. General practice and entrepreneurial OMBs are at the heart of the client base.

Why this role exists:

An experienced senior leader is stepping back from day-to-day portfolio management over the next few years. They are looking to recruit at Senior Manager / Associate Director level now, so there is time for handover, relationship building and mentoring.

General Practice Senior Manager / Associate Director Responsibilities:

Portfolio leadership:

  • Managing and growing a sizeable portfolio of OMB and corporate clients.

  • Overseeing accounts, tax, and associated advisory work.

Client advisory & problem-solving:
  • Working directly with business owners on structuring, tax planning, forecasting, profit improvement and succession.

  • Acting as a key commercial sounding board for clients.

Leadership & team development:
  • Leading, coaching and reviewing the work of managers and seniors.

  • Helping shape resourcing, training and quality control.

Business development:
  • Preparing and presenting proposals.

  • Attending and leading pitches and new business meetings alongside Partners and senior leadership.

  • Identifying opportunities within your portfolio and the wider local market.

General Practice Senior Manager / Associate Director – Requirements:
  • ACA / ACCA qualified.

  • c. 5+ years PQE in practice

  • Strong background in general practice: accounts, corporate/owner-managed tax, and advisory.

  • Proven track record managing a portfolio and a team.

  • Commercially aware, comfortable discussing fees, scope and value with clients.

  • Enjoys being client-facing and building long-term relationships.

  • Hands-on enough to roll sleeves up when needed, but comfortable delegating and developing others.

  • Ambitious, but grounded and collaborative – someone who can slot into an existing leadership team and be seen as a future Partner.

  • Open to candidates from Top 20, strong regional or quality independent firms.

  • Experience with OMBs and SMEs is essential; larger/complex clients are a bonus.

General Practice Senior Manager / Associate Director – Benefits:

Salary: £Market rate – arrange a confidential discussion with Vaisto Recruitment for salary information

Benefits: Competitive package including bonus potential and flexible working.

Progression: A defined succession-planning route to Partner, targeted over the next 3–4 years


The above vacancy is only one of many that I am handling. Vaisto Recruitment specialises in contract and permanent vacancies within the practice market, including:

  • Audit Partner / Audit Director / Audit Associate Director / Audit Manager / Audit Senior / Audit Associate / Audit Semi Senior

  • Business Services Partner / Business Services Director / Business Services Manager / Business Services Associate / Accounts Senior / Accounts Associate

  • Tax Partner / Tax Director / Tax Manager / Tax Senior Manager / Tax Senior / Tax Semi Senior

  • Accounts Partner / Accounts Director / Accounts Manager / Accounts Senior / Accounts Semi Senior

  • Corporate Finance Partner / Corporate Finance Director / Corporate Finance Manager / Corporate Finance Executive / Corporate Finance Senior M&A

  • Payroll Bureau

  • Practice Managers

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