Assistant Marketing Manager - Digital

Overview:

At WD\-40 Company, we believe in creating positive, lasting memories in everything we do \- from how we work together to how we connect with our customers.

We’re a global business with a local feel, where collaboration, curiosity, and continuous learning sit at the heart of our culture. If you enjoy working in an environment where you can make an impact, challenge ideas, and grow your digital expertise, this could be the role for you.

As our Assistant Marketing Manager – Digital (12 month FTC), you’ll play a key role in bringing our digital marketing strategy to life across the UK \& Ireland.

You’ll support the development and delivery of 12–18 month digital marketing plans, balancing brand\-building with commercial impact, while taking ownership of campaigns that drive engagement, traffic, and conversion.

This is a varied and hands\-on role, with exposure to multiple channels \- from social and influencer activity to websites, email, and emerging platforms like live and social commerce. This role is a 12 month Fixed Term Contract.

Responsibilities:

• Plan, deliver and optimise digital marketing campaigns across social, email, web, and e\-commerce platforms


• Support and execute annual and rolling digital marketing plans


• Manage and activate paid and organic campaigns including social, influencer, and online selling platforms


• Collaborate with internal teams and agency partners to create and deliver compelling digital content


• Monitor campaign performance, budgets and ROI, using insights to continuously improve activity


• Support product launches with digital activation plans and post\-launch analysis


• Develop creative briefs and oversee delivery from agency partners


• Partner with European and global teams to share insights and best practice and strenghten digital capability


• Contribute to monthly business reviews and reporting

• Previous experience delivering digital marketing campaigns across multiple channels, with an understanding of performance and optimisation


• Knowledge of customer journeys, buyer behaviour and conversion funnels


• Broad digital understanding including social, influencer, web/SEO, paid media and email marketing


• A proactive, self\-starting approach with the confidence to take ownership and manage multiple priorities


• Strong collaboration skills \- comfortable working cross\-functionally and with agency partners


• Ability to analyse data and turn insights into meaningful actions and recommendations


• Curiosity to explore new tools, platforms and ways of working (including evolving digital trends and AI)

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