Anthropologie PR & Events Manager (12 Month FTC)

About Us:

Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one\-of\-a\-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.
Role Summary:

We are looking for a PR \& Events Manager who will be responsible for leading and elevating Anthropologie EU's brand presence across key markets. This role defines and executes integrated PR and events strategies that build brand awareness, deepen customer engagement, and drive store and digital footfall. You will play a key leadership role in shaping culturally relevant, visually inspiring, and commercially impactful brand experiences, while ensuring strong alignment across marketing, social and retail channels.

What You'll Be Doing:
PR Strategy \& Media Relations

• Lead the development and execution of integrated PR strategies aligned with seasonal campaigns, brand objectives, and commercial priorities, driving sustained growth in media reach, brand awareness, and cultural relevance.


• Secure high\-quality coverage across leading fashion, lifestyle, and national media titles through strong editorial relationships and proactive storytelling, drawing on a pre\-existing extensive network of editors, journalists, stylists, influencers, and industry contacts across the UK and Europe.


• Oversee gifting strategy, including product selection, press gifting schedules, and loan management, ensuring a consistent, brand\-right approach that maximises coverage and editorial goodwill.


• Manage all press office functions, including sample management, press loan tracking, and responding to inbound media requests with speed and professionalism.


• Lead and nurture long\-term strategic relationships with influencers, brand partners, and cultural collaborators, ensuring alignment with brand values, diversity, and inclusivity goals.


• Oversee the collaboration with international/franchise PR teams, ensuring consistency in messaging, execution, and performance delivery across the UK and wider EU markets.


• Support reactive press management and corporate communications, protecting and enhancing overall brand reputation.

Events Strategy \& Execution

• Own the end\-to\-end EU events strategy, including press and influencer events, VIP dinners, community partnerships, pop\-ups, and in\-store activations.


• Lead the conceptualisation and delivery of culturally relevant brand experiences that strengthen brand affinity, working closely with Partnerships and Social teams to drive measurable commercial and reputational impact.


• Lead store opening events and activations, delivering press coverage, increased footfall, and high\-impact cultural and UGC moments by partnering with influencers and creative collaborators to deliver bespoke activations that extend reach and deepen engagement.


• Oversee key experiential spaces, including the Kings Road pop\-up store, managing brand takeovers and curated retail activations.


• Develop and deliver a customer events programme, designing high\-touch, loyalty\-driving experiences that deepen community connection and translate directly into advocacy and commercial return.

Brand Strategy, Cross\-Functional \& Commercial Leadership

• Manage EU Press \& Events strategy, translating global brand direction into locally relevant, culturally resonant PR and events initiatives that strengthen brand positioning across diverse EU markets.


• Lead cross\-functional collaboration with Social, Marketing, Retail, and Creative teams to ensure fully integrated campaign execution and cohesive brand storytelling across all channels.


• Own commercial accountability for PR and events activity, defining KPIs, setting success metrics, and ensuring delivery against agreed commercial and brand outcomes.

Insights, Budget \& Team Leadership* Own performance analysis across PR and events activity, using insights, media coverage, and ROI tracking to inform strategic optimisation and future planning.

• Deliver clear, senior\-level reporting and trade analysis to support leadership decision\-making, presenting data\-driven recommendations with confidence.


• Manage and optimise budgets across PR and events activity, including forecasting, allocation, and supplier negotiation to maximise efficiency and impact.


• Lead, manage, and mentor the PR Executive and PR Assistant, providing structured workflow management, clear direction, and ongoing development support while fostering a high\-performance, collaborative team culture.


• Manage senior stakeholder relationships across internal leadership teams and external partners, ensuring alignment of priorities and seamless execution across multiple markets and time zones.

What You'll Need:

• Proven management experience in PR, events and experiential marketing within fashion, lifestyle, or premium retail.


• A strong, established network of media, influencer, and industry contacts across the UK and European markets, you know the editors, stylists, and journalists who matter, and they know you.


• Proven track record of leading high\-profile, culturally relevant events and integrated PR campaigns at scale, from large\-scale press activations to intimate customer experiences.


• Experience managing and developing a team, with a clear, empowering leadership style and a commitment to people development.


• Demonstrated experience managing external agencies and international or franchise PR teams, maintaining consistency in messaging and performance across markets.


• Strong budget management experience, including forecasting, allocation, and supplier negotiation at scale.


• A data\-literate approach to PR and events, with experience building reporting frameworks that track coverage, sentiment, event ROI, and audience reach, and using those insights to continuously refine strategy.


• end\-to\-end events experience, spanning large\-scale press and influencer activations, customer loyalty experiences, and in\-store activations, with a proven ability to deliver high\-impact moments that drive both commercial results and cultural conversation.


• Ability to bridge physical and digital activations to drive engagement, storytelling, and commercial impact.


• Commercially minded with sharp instincts for how brand activity translates to footfall, revenue, and long\-term brand performance

The Perks:

Work\-life balance:* Flexible start and finish times

• Bring your dog to work

Wellbeing:* Employees Assistance program to support with mental, physical and financial health

• Fully equipped free gym and on\-site wellness room in Brick Lane and 50% discount of external gym memberships


• Private Medical Insurance

Employee Discount:* Up to 40% off at all URBN Brands!

Community:* One paid day to either volunteer or fundraise for a charity of your choice

Travel:* Cycle to work scheme

• Season ticket loan

Continued Development:* We offer structured support within the business alongside continued learning and development

\#LI\-SW1 \#AnthroEU
Equal Opportunity Statement:

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.

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