AI ENABLEMENT & COACH (LIEGE - BELGIUM)

THE SCOPE

With 30 years of history, today Gaming1 is one of the international leaders in both land\-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting\-edge jobs.

Gaming1 is accelerating its AI adoption journey. To support this transformation, we are looking for an AI Enablement \& Coach to join our Learning \& Transformation team. This role is central to our ambition of building a truly AI\-literate organisation — one where every employee can confidently and responsibly leverage AI tools in their daily work.

YOUR ROLE

As AI Coach, you will help Gaming1 employees across all departments — from operations and marketing to tech and customer support — integrate AI productivity tools into their daily work with confidence and efficiency. You report to the AI \& Automation Business Transformation Lead and act as the internal champion who meets people where they are, turning generic AI awareness into real, measurable behaviour change.

Key Responsibilities :

• Deliver 1\-on\-1 coaching sessions tailored to individual roles and workflows, helping employees apply AI tools directly to their real tasks.


• Design and facilitate team workshops (2–3 hours) covering hands\-on use of approved AI tools

• Identify and document high\-impact AI use cases at team level, accelerating business value beyond

• Onboard employees onto new AI tools and guide them through prompt engineering, skills configuration, and GPT customisation.


• Build and maintain a shared internal knowledge base of prompts, tutorials, guidelines, and validated use cases.


• Introduce and animate a peer champion network — recruiting and supporting one AI ambassador per team.


• Publish regular AI tips and best\-practice communications (e.g. monthly newsletter) to sustain engagement across the organisation.


• Coach teams on responsible token consumption and identify opportunities to reduce waste.


• Contribute to quarterly AI maturity assessments and document ROI examples (time saved, tasks automated, adoption rates) to support the business case for further investment.

The AI Coach plays a key role in reinforcing responsible AI usage across the organisation:

• Communicate clear guidelines on which AI tools are approved for internal use.


• Ensure employees understand data confidentiality rules when interacting with AI tools.


• Promote a critical mindset — encourage teams to verify AI outputs and never blindly trust generated content.


• Flag and escalate any misuse or unexpected AI\-related risks to IT and Legal.

• Practitioner\-level experience with modern AI tools — especially LLMs such as Claude, ChatGPT, and similar platforms. You don't just know the theory; you use these tools daily.


• Proven ability to design and deliver engaging training sessions (1\-on\-1 and group workshops) for diverse, non\-technical audiences.


• Strong communication skills — you can explain complex AI concepts in simple, actionable terms.


• A change\-management mindset: you understand that tool adoption is a people challenge, not just a tech one.


• Naturally curious and a self\-learner — you stay ahead of a fast\-moving field and bring new insights back to the team.


• Experience identifying and documenting business use cases that translate AI capability into tangible productivity gains.


• Familiarity with prompt engineering, AI connectors, and tool customisation (skills, GPTs) is a strong plus.


• Fluent in English and French — both languages are mandatory.

As well as having a unique experience \- centered around our values of pleasure, team spirit, performance, boldness and integrity \- alongside 1\.600 employees around the world, we offer:

• the opportunity to contribute to the international development of a family company from Liège


• the chance to take part in a human and entrepreneurial adventure within a solid group


• a friendly work environment that is adapted to reaching optimal performance


• leadership by talents, values, trust and autonomy


• the opportunity to progress and specialize with our internal mobility system


• a competitive salary package with several perks


• the possibility to work remotely up to 50% for a good work\-life balance

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