Affiliate & Content Manager

ABOUT DREIBACH

Dreibach is a fast\-growing e\-commerce business operating across multiple online marketplaces and social commerce platforms, including Amazon, TikTok Shop, Shopify and other major retail channels.

As we continue to scale our TikTok Shop and wider social commerce operations, we are looking for an Affiliate \& Content Manager to take ownership of our growing creator and affiliate network.

This is a hands\-on role combining affiliate recruitment, creator relationship management, campaign execution, performance analysis and content strategy. The successful candidate will be responsible for growing a high\-performing affiliate community and ultimately increasing revenue generated through creators and social content.

THE ROLE

The Affiliate \& Content Manager will own the day\-to\-day management and growth of Dreibach’s affiliate programme, with a particular focus on TikTok Shop.

You will recruit and develop relationships with creators, execute affiliate campaigns, manage creator communications, analyse performance and work closely with the wider e\-commerce and marketing teams to ensure our products are being effectively promoted.

You will also help shape the content strategy behind our affiliate programme by developing hooks, messaging, CTAs, campaign briefs and content concepts that give creators the tools they need to produce high\-converting content.

This is a commercial and performance\-driven role. Success will be measured not simply by the number of creators recruited, but by creator activation, content output, sales performance and growth of the overall affiliate channel.

KEY RESPONSIBILITIES

Affiliate \& Creator Management

• Recruit, onboard and manage affiliates and content creators, with TikTok Shop as the primary focus.


• Proactively identify and outreach to relevant creators within our key product categories.


• Build and nurture long\-term relationships with high\-performing TikTok Shop affiliates and creators.


• Manage our affiliate community through platforms such as Lark, keeping creators engaged, informed and active.


• Act as the main point of contact for affiliates and manage day\-to\-day creator communication.


• Build relationships with TikTok Shop partner agencies and external creator networks.


• Develop structured onboarding processes for new affiliates.


• Create affiliate training materials, campaign briefs and best\-practice guides.


• Design and communicate commission structures, incentives and performance bonuses.


• Support and coordinate paid creator collaborations alongside the wider team.


• Identify high\-potential creators and develop strategies to increase their performance with Dreibach products.

Affiliate Campaign Execution

• Plan and execute TikTok Shop affiliate campaigns from start to finish, ensuring targets and timelines are achieved.


• Coordinate product launches, promotional campaigns and affiliate pushes.


• Organise and execute initiatives such as Affiliate Championships, competitions and creator incentives.


• Create and distribute promotional materials across relevant affiliate and creator channels.


• Organise regular affiliate webinars alongside the Account Manager, initially monthly and increasing in frequency as the programme grows.


• Ensure creators have access to the correct products, messaging, offers and campaign information.


• Coordinate affiliate sampling and ensure samples are targeted towards creators with the strongest potential.


• Work closely with internal teams to align affiliate campaigns with stock availability, promotions and wider commercial priorities.

Content Strategy \& Creation

• Develop high\-converting hooks, messaging, CTAs and content angles for TikTok Shop.


• Create content briefs and templates that affiliates can easily follow.


• Create or oversee original TikTok and Instagram content showcasing Dreibach products.


• Develop content concepts based on trends, product opportunities and previous performance.


• Maintain a content calendar aligned with product launches, affiliate campaigns and promotional activity.


• Review affiliate\-generated content and identify successful formats that can be replicated across the creator network.


• Test different hooks, formats and messaging and optimise future content based on performance.


• Maintain brand consistency while allowing creators enough flexibility to produce authentic content.

Performance \& Reporting

• Monitor affiliate performance across TikTok Shop and other relevant platforms.


• Track key metrics including GMV/revenue, content output, creator activation, conversion, samples sent and ROI.


• Identify top\-performing affiliates and develop plans to scale them further.


• Identify inactive or underperforming affiliates and implement strategies to improve performance.


• Maintain accurate affiliate tracking and reporting dashboards.


• Use UTM parameters and other tracking methods where required to measure campaign performance.


• Produce regular affiliate performance reports for management.


• Analyse which creators, products, hooks and campaigns are generating the strongest commercial results.


• Use performance data to influence future campaigns, commission structures and creator recruitment.


• Support commission calculations, audits and affiliate payments where applicable.

REGULAR ACTIVITIES

On a weekly basis, the role will involve reviewing affiliate and creator performance, communicating with the creator community, recruiting new affiliates, monitoring content output, identifying winning content and products, supporting active campaigns and reporting on key performance indicators.

On a monthly basis, you will conduct a deeper review of affiliate performance, creator activation and revenue; run creator webinars and engagement initiatives; review commissions and incentives; identify creators to scale; and present recommendations for improving the programme.

On a quarterly basis, you will help develop new affiliate campaigns and content themes, recruit new creator cohorts, review commission structures and incentives and identify opportunities to expand the affiliate programme into additional platforms and channels.

REQUIRED EXPERIENCE

We are looking for someone with practical, hands\-on experience in TikTok Shop, affiliate marketing, creator management or social commerce.

The ideal candidate will have:

• Previous hands\-on experience managing TikTok Shop affiliates, creators or campaigns.


• A strong understanding of TikTok Shop affiliate mechanics and creator collaborations.


• Experience recruiting and communicating with creators at volume.


• Strong relationship\-management skills and confidence dealing directly with affiliates and agencies.


• Experience creating content or developing briefs, hooks and concepts for short\-form video.


• A good understanding of what makes TikTok content convert into sales.


• Strong written communication and copywriting skills.


• Experience analysing affiliate, campaign or content performance.


• Strong Excel or Google Sheets skills.


• Excellent organisation and the ability to manage multiple campaigns and creators simultaneously.


• A proactive, commercially minded and results\-driven approach.


• The ability to work independently and take ownership of the affiliate channel.

This is not an entry\-level position. We are looking for someone who already understands the fundamentals of TikTok Shop and creator/affiliate marketing and can contribute from an early stage.

NICE TO HAVE

Experience within a TikTok Shop agency or high\-growth e\-commerce business would be particularly valuable.

Experience with any of the following would also be beneficial:

• TikTok Shop creator or affiliate management tools.


• Lark or similar creator/community management platforms.


• Existing relationships with TikTok Shop creators or affiliates.


• Paid influencer collaborations.


• Amazon Associates.


• Shopify affiliate programmes.


• Meta/Instagram creator campaigns.


• Affiliate tracking platforms such as Refersion or Tapfiliate.


• Google Analytics 4 and conversion tracking.


• CapCut, Adobe Premiere or other video\-editing software.


• TikTok Shop Partner/Creator platforms.


• Commission and creator incentive structures.

KEY PERFORMANCE INDICATORS

Performance within this role will be measured against clear commercial and operational KPIs, including:

• Growth in affiliate\-generated revenue/GMV.


• Number of active and revenue\-generating affiliates.


• New affiliate recruitment and activation.


• Creator content output.


• Sample\-to\-content and sample\-to\-sale conversion.


• Affiliate retention and engagement.


• Growth of top\-performing creators.


• Campaign performance and ROI.


• Number of successful creator collaborations.


• Revenue generated from affiliate campaigns.


• Overall growth and profitability of the affiliate channel.

WHAT WE OFFER

• Competitive salary of £28,000–£30,000, depending on experience.


• Performance\-related bonus linked to affiliate growth and commercial results.


• Opportunity to take ownership of and significantly scale Dreibach’s affiliate programme.


• Direct exposure to a fast\-growing TikTok Shop and e\-commerce operation.


• Opportunity to build relationships with a large network of creators, affiliates and agencies.


• Exposure to multiple e\-commerce and social commerce platforms.


• A fast\-paced environment where strong performers can take on increasing responsibility as the business grows.

Pay: £28,000\.00\-£30,000\.00 per year

Work Location: Hybrid remote in Borehamwood WD6 1SF

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