Wholesale Director Germany & Austria (m/w/d)

The Wholesale Director Germany \& Austria will lead the wholesale and franchise business across both markets. This leadership role will drive profitable market growth, optimize relationships with distributors, agents, key accounts, department stores, digital wholesale/marketplace partners and franchise partners, and ensure consistent execution of the brand’s commercial strategy. The position requires a results\-oriented leader who combines strategic thinking with operational excellence, develops long\-term partnerships and translates the EMEA wholesale direction into clear local priorities and measurable business outcomes for the German and Austrian market.

CORE JOB RESPONSIBILITIES

• Develop and implement the wholesale and franchise strategy for Germany and Austria in alignment with the EMEA wholesale direction and the company’s broader commercial objectives.


• Lead and develop the Germany and Austria wholesale team to deliver revenue growth, profitability and market share expansion.


• Direct the performance and development of distributors, agents, key accounts, department stores, digital wholesale/marketplace partners and franchise partners, ensuring strong alignment with brand standards and commercial goals.


• Drive sell\-in and sell\-out performance through effective sales planning, forecasting, order management and in\-season performance monitoring.


• Identify and secure new business opportunities across existing and underdeveloped channels, accounts and territories in Germany and Austria, including online/ marketplace wholesale channel.


• Build long\-term relationships and joint business plans with strategic customers and partners to strengthen commercial performance, brand visibility and mutual value creation.


• Strengthen operational processes and partner\-management practices to improve efficiency, service quality, forecast accuracy and execution.


• Use market, customer and competitor insights to identify risks and opportunities and translate them into clear commercial actions.


• Raise execution standards across showrooms, key trade fairs, sell\-in campaigns, partner activations and brand presentation in both markets.


• Represent the Germany and Austria wholesale and franchise business in EMEA commercial forums and contribute to regional strategic initiatives.


• Champion data\-driven and AI\-enabled commercial practices to improve account planning, opportunity identification, forecasting and team productivity.


• Ensure commercial activities and partner relationships operate in line with company policies, contractual commitments and brand standards.

• Extensive, progressive leadership experience in wholesale, franchise or commercial roles within fashion, lifestyle or premium consumer brands, including responsibility for the German and/or Austrian markets.


• Proven record of delivering revenue growth, profitability and market development through key accounts, distributors, agents, department stores or franchise partners.


• Strong knowledge of the Germany and Austria wholesale landscape, customer dynamics, distribution channels and competitive environment.


• Excellent commercial and financial acumen, with the ability to turn market and customer insights into clear priorities and measurable results.


• Demonstrated strength in strategic account management, negotiation, joint business planning and partnership development.


• Leadership experience with the ability to build capabilities, set direction and create accountability within a commercially focused team.


• Strong influencing and stakeholder\-management skills, with the credibility to work effectively with senior customers and cross\-functional leaders.


• Customer\-focused mindset, combining strategic thinking with strong execution and follow\-through.


• Confident use of data, digital tools and AI\-enabled solutions to improve commercial decisions, forecasting and productivity.


• Fluent German and English, both written and spoken. Additional European languages are an advantage.


• Willingness to travel regularly across Germany and Austria and, when required, within the wider EMEA region.

• Attractive employee discounts on GUESS products


• Well\-being platform


• Training and professional development opportunities


• Employee referral program

Would you like to become part of the GUESS Family? Then send us your application. We look forward to hearing from you!

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