Werkstudent (w/m/d) - Marketing Campaign Management

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. What you'll do:

In your role as a working student (f/m/d), you will support the SAP Marketing Team in Switzerland. In this position, you will work closely with our marketing experts and gain insights into the entire marketing mix while learning SAP‑specific marketing processes, tools, and systems.

You will play a significant role in the development, co‑creation, and support of marketing campaigns.

Your tasks include:

• Marketing campaign management — planning and supporting end‑to‑end campaigns


• Support for customer events (pre‑event, onsite, post‑event)


• Creation of newsletters, landing pages \& social media assets based on our guidelines


• Preparation of PowerPoint presentations


• Account‑based marketing support


• Operation of our SAP Digital Studio for recordings/live streams


• Use of SAP internal systems (e.g., CRM)

• University enrollment — You are enrolled at a university or university of applied sciences (regular enrollment), preferably in marketing, communications, digital marketing, or business administration.


• MS Office proficiency — You work confidently with MS Office applications.


• Communication skills — You have excellent oral and written communication skills in English and German; French is an advantage.


• Conceptual and analytical thinking — You demonstrate strengths in both conceptual and analytical thinking.


• Quick comprehension — You learn quickly and combine this with entrepreneurial thinking and a hands‑on mentality.


• Digital affinity — You have a strong affinity for digital media and online marketing.


• Initiative and commitment — High engagement and self‑initiative come naturally to you.


• Others: (e.g. work experience)

Together with our sales organization, we help position SAP as the world’s leading provider of enterprise applications and AI, and we convince companies that SAP supports them in achieving the best possible outcomes by integrating their business‑critical processes.

We plan, manage, and evaluate targeted, cross‑industry marketing outreach for business decision‑makers in Switzerland (www.sap.ch). To generate brand preference and demand, we use creative audience‑specific programs with a marketing mix of push and pull activities — from events, digital and online marketing to engagement within communities.

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end\-to\-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose\-driven and future\-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well\-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e\-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor. AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 454349 \| Work Area: Administration \| Expected Travel: 0 \- 10% \| Career Status: Student \| Employment Type: Limited Part Time \| Additional Locations: \#LI\-Hybrid

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