VP of Sales, Western Europe

Accountabilities

• Develop and execute the regional sales strategy to achieve and exceed revenue, market share, and growth objectives across Western Europe.


• Lead, coach, and develop high-performing commercial teams, fostering a culture of accountability, collaboration, and continuous improvement.


• Partner with marketing, service, clinical support, and patient access teams to align commercial initiatives and maximize customer success.


• Build and maintain a robust sales pipeline, ensuring accurate forecasting, opportunity management, and reporting through Salesforce.


• Drive strategic account development by expanding relationships with major healthcare systems, hospitals, academic institutions, and key opinion leaders.


• Lead complex negotiations and oversee pricing strategies, contract discussions, and long-term commercial partnerships.


• Monitor market dynamics, competitive activity, and industry trends to refine sales strategies and strengthen market positioning.


• Leverage clinical evidence and value-based selling approaches to differentiate products and support customer decision-making.


• Ensure high levels of customer satisfaction throughout the sales cycle, including coordination with service teams during implementation and post-sale activities.


• Manage regional operating plans, sales performance metrics, win/loss analysis, and business reviews while delivering sustainable commercial success.

Requirements

• Bachelor's degree required; MBA or other advanced business qualification is preferred.


• Minimum of 10 years of progressive sales leadership experience managing large territories or regions with significant revenue responsibility.


• Proven experience within the radiation oncology, medical device, healthcare technology, or broader healthcare industry.


• Demonstrated success leading regional commercial strategies, developing high-performing sales organizations, and exceeding ambitious sales targets.


• Strong expertise in executive-level selling, complex negotiations, strategic account management, and multi-year partnership development.


• Experience managing sales forecasting, pipeline development, CRM systems (preferably Salesforce), and commercial performance reporting.


• Established relationships with hospitals, healthcare systems, physicians, and senior healthcare decision-makers are highly valued.


• Excellent financial, analytical, organizational, and project management skills.


• Outstanding communication, presentation, leadership, and stakeholder management capabilities.


• Ability to mentor and motivate diverse teams while managing multiple strategic priorities in a dynamic environment.


• Willingness and ability to travel up to 50% across the region.


• Authorization to work permanently in the country of employment without sponsorship.

Benefits

• Competitive executive compensation package with performance-based incentives.


• Opportunity to lead commercial strategy across a major European region with significant business impact.


• Flexible remote working environment with regional travel.


• Exposure to innovative healthcare technologies that contribute to improving patient outcomes worldwide.


• Leadership development opportunities within an international organization.


• Collaborative and inclusive workplace focused on innovation, professional growth, and cross-functional teamwork.


• Opportunity to work alongside experienced commercial, clinical, and technical experts in a purpose-driven industry.


• Comprehensive employee benefits package, including health and wellness programs, retirement benefits, and paid time off, in accordance with local policies.

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