Vice President, North America Marketing
<p><strong>About the Role:</strong></p>
<p><span data-contrast="none">We are building something new. This is a first-of-its-kind role at our company: a Vice President, North America Marketing who sits at the intersection of commercial leadership and marketing excellence. As we accelerate our growth ambitions across North America, we need a senior marketing leader who can operate as a true business partner — owning revenue-linked marketing plans and translating them into pipeline and growth.</span><span data-ccp-props="{"335559738":80,"335559739":80}"> </span></p>
<p><span data-contrast="none">Reporting directly to the CMO and partnering with North America’s Sales Leadership as primary stakeholders, this leader will own the full integrated marketing plan for North America — from strategy through activation. They will orchestrate the breadth of our marketing Centers of Excellence (brand, creative, growth, events, PR/comms, Product Marketing (PM), and marketing operations) to deliver a cohesive, high-impact go-to-market engine aligned to commercial objectives.</span><span data-ccp-props="{"335559738":80,"335559739":80}"> </span></p>
<p><span data-contrast="none">This is not a support function. This is a seat at the revenue table.</span><span data-ccp-props="{"335559738":80,"335559739":80}"> </span></p>
<p><span data-contrast="none">The role is an NYC based role, requiring 3 days/week in office.</span><span data-ccp-props="{"335559738":80,"335559739":80}"> </span></p>
<p> </p>
<p><strong>What You'll Own:</strong></p>
<p><span data-contrast="none">As VP of North America Marketing, you will own the end-to-end integrated marketing plan for the region, with direct accountability for pipeline creation and progression in support of annual revenue targets. You will be the primary marketing partner to North America commercial leadership, and a key driver of how our global Centers of Excellence translate strategy into region-specific execution.</span><span data-ccp-props="{"335559738":80,"335559739":80}"> </span></p>
<p><strong><span data-contrast="none">Success Metrics</span></strong><span data-ccp-props="{"335559739":100}"> </span></p>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Pipeline creation and revenue contribution in concert with the Americas Commercial leaders</span><span data-ccp-props="{"335559738":30,"335559739":30}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Annual marketing plan attainment against agreed commercial goals</span><span data-ccp-props="{"335559738":30,"335559739":30}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Mid and lower-funnel campaign performance — pipeline progression, conversion, and velocity</span><span data-ccp-props="{"335559738":30,"335559739":30}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Regional marketing ROI: attribution across campaigns, channels, and programs</span><span data-ccp-props="{"335559738":30,"335559739":30}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Sales enablement effectiveness and field team satisfaction scores</span><span data-ccp-props="{"335559738":30,"335559739":30}"> </span></li>
</ul>
<p> </p>
<p><strong>You're Responsibilities:</strong></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Commercial Partnership & Revenue Ownership</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":80}"> </span></p>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Serve as the primary marketing relationship owner for North America commercial leadership, functioning as a true peer and partner.</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none">Co-own pipeline creation and revenue goals with the sales organization, translating commercial objectives into measurable marketing plans</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="none">Develop and execute an integrated North America marketing plan that directly maps to annual revenue targets and pipeline goals</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="none">Collaborate with Growth Marketing leader to run mid and lower-funnel marketing programs designed to accelerate pipeline creation, progression, and close rates</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1"><span data-contrast="none">Establish and maintain a regular commercial rhythm — cadence reviews, pipeline tracking, and joint planning with sales leadership</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<p> </p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Integrated Marketing Planning & Activation</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":80}"> </span></p>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="none">Build and own the North America integrated marketing plan, balancing regional priorities with global brand and campaign consistency</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1"><span data-contrast="none">Influence and adapt global campaigns developed by Centers of Excellence to meet the specific needs, nuances, and opportunities of the North America market</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1"><span data-contrast="none">Develop region-specific campaigns and programs that complement and extend the global marketing portfolio</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="14" data-aria-level="1"><span data-contrast="none">Orchestrate activation of integrated plans in partnership with COE leaders across brand, creative, growth marketing, events, PR/comms, PMM, and marketing operations</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="15" data-aria-level="1"><span data-contrast="none">Leverage partners and sponsors to amplify campaign reach and impact across the region</span><span data-ccp-props="{"335559738":40,"335559739":40}"> </span></li>
</ul>
<p><span data-ccp-props="{"335559738":80}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Field Marketing & Sales E
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